Catharine Carter received a nice review in the newspaper from the local art critic and wondered about the protocol for using it.
Could she reprint it, with credit, on her blog? On Facebook? Does she need permission?
What is the protocol for reprinting an art review?
You do not own a review of your art. Like your work, the words on that page or on your computer screen are copyrighted.
Always ask permission to reprint, but be prepared to be denied.
Publicity expert Joan Stewart says:
The “no reprint” rule is cropping up more frequently these days. Newspapers and magazines are trying to generate more revenue by denying reprint rights and, instead, offering their own expensive reprint services.
If you’re considering posting the article online, quote from it and provide a link to the online version, if available. This is legal and is better than reprinting the entire article.
You can comment on the quote and provide additional insight, which is what dialogue on the Web is all about. You’re not just repeating, but expanding the conversation.
If you want hard copies, which are always nice to have, buy as many copies of the paper as you can or, as Stewart recommends, call the paper and order back issues. Do this as soon as possible after the print date. Then you can clip the article and share it freely.
Send the reviewer a Thank You note after the article has appeared. Gifts are inappropriate because of journalism ethics. Share your appreciation by sending a nice handwritten note with one of your images on the front.
Art reviewers and critics are dropping like flies these days as newspapers scale back their operations. We need for them to know they are appreciated as an important part of the art ecosystem.
How have you taken advantage of an art review?