Remember when you were a kid and your mom asked you to clean your room or to pick up your toys?
Remember the wrath that was imposed upon you when you replied to her request with a whiny “But I don’t feel like it, Mom”?
It’s time to ask yourself if you’re being your same childlike stubborn self when it comes to marketing your art. Are you avoiding too many marketing tasks because you “don’t feel like it?”
If you are trying to make money from your art, you are responsible for certain tasks that you may not feel like doing.
You might not feel like:
- Writing and sending your email newsletter
- Publishing a blog post
- Updating your contact list
- Following up with a buyer
There’s no sense bellyaching about what you’re supposed to be doing. You made commitments to yourself and to others. If you’re a decent businessperson, you suck it up and do the work.
And you do the work filled with joy because you’re an artist and you’re darned lucky to have the freedom to build your own business.
Perhaps a few questions might help get you past the struggle.
Examine Your Resistance
Why are you procrastinating? Is there a mental block and, if so, what is it related to?
Is it a fear of success? A fear of failure?
Do you have everything you need to do the task?
I have discovered that some of my clients procrastinate because they have a project on their lists rather than a task. A project requires multiple steps (tasks) to complete.
If you need to send a newsletter, but you haven’t even researched or written the content, of course you’re going to delay. Always identify the next action for your task and make it an actionable, single step.
Appeal to Your Sense of Accomplishment
How will it feel to get this done?
Think about it . . . you got it done! Imagine crossing through that task with a fat black pen and going on with other tasks.
Invoke Your Vision
Is this other thing you’d rather be doing more important than what you’re procrastinating?
There might be something on your marketing agenda that is more important than the task you don’t feel like doing. But I’ll bet it’s not checking your email or hopping around Facebook.
If you’re wasting time on trivial matters, this question should bring you back into line: Is this the best use of your time right now?
What will happen if you don’t do this?
Sometimes we add things to our lists that we don’t really have to do. Maybe the world will keep turning on its axis if you decide against tackling a particular task.
Then there are times when the ramifications of avoiding a task are enormous. People won’t hear about your work, fans will be the last to be invited to a special event, or you won’t make the sale because you waited too long to act.
Are you willing to find out?
Looking back on this day from your future self, will you be satisfied that you spent your time wisely?
What do you resist doing, and how do you deal with it?