I work every day to give you solid business advice through my newsletter, classes, social media posts, membership programs, and this blog.
This is not only my job, it’s also my purpose.
I don’t write about how you can improve your technique, try fresh materials on the market, or remove creative blocks.
Those jobs belong to others.
You, too, have a primary job, and it’s not wasting spending time on Facebook, trying out new software, or blogging. I bring you marketing ideas, but you shouldn’t devote too much time to them until you have done your job. Which is . . .
Your #1 job as a professional artist is to be working consistently in the studio.
Working Consistently in the Studio
Let’s look closer at the above sentence.
You’re not “playing,” although there might be times where you experiment. You’re working toward a goal, whether it’s to build a body of work to promote or just to be a better artist.
You’re not working whenever you feel like it. You’re not working whenever you have time. You work in the studio because that’s just what you do. You’re an artist and artists make art. Consistently.
“Studio” means something different to everyone, and lack of a “real” studio space has never stopped artists from making art. So take over the dining room table or claim the guest room if you must.
Without a dedicated space, you are tempted to make excuses for not doing the work: It takes too long to set up . . . I can’t work because we have company coming over . . . My kids get in the way.
You must work consistently in the studio in order to earn a living as an artist.
It’s a Reminder
I write an article similar to this every so often and, from what I can tell, it’s been three years since my last.
My goal isn’t to make you feel bad about not being in the studio enough. My goal is to remind you why you’re even reading this blog.
Presumably you signed up because you had the thought that you could make a business from your art.
Yet too many artists put the marketing before the production. You must first know that you can show up regularly in the studio. After that habit is firmly ingrained, you can begin to think about turning it into a business.
Think About It
If you don’t make art, you have nothing to market. [Tweet this]
If you don’t put your hours in the studio, you just have a bunch of good ideas. Or, worse, you have no ideas because you’re not focused on the work.
Your job is to be working in the studio consistently.