You might have noticed something about Art Biz Coach and me: we’re always changing.
I can’t help it. I am continually learning, so why should my services and offerings remain the same?
I always look for ways to offer more information in a fresh way that best serves my clients.
This is why there is no more Art Biz Bootcamp or Organize Your Art Biz – because I found ways to improve them.
Last year I introduced the Art Career Success System, a 5-month program to grow your art business. This year … Yep! It’s changing. It’s still around, but in a radically different format. (Stay tuned for that.)
I believe in personal and professional evolution. In fact, I may be addicted to it.
As an example, I expressed frustration with my coach recently about the fact that I seem to reinvent my programs every year. Won’t it ever calm down? I wondered.
She suggested, gently, that this is my nature. I have an artist’s soul and I like to create things.
There’s such joy for me in growing, planning, and improving. I’m guessin’ that you’re the same. You’re an artist, after all.
You’re all about making and creating. New! Next! Again!
New experiences add to your palette.
New visions force you to think differently.
New encounters ask you to question the same ole same ole.
Ignore these urges at your professional peril because the alternative is stagnation. Stuck-ness.
Yes, the creative process is incredibly frustrating. At times, it’s torture. Anyone who thinks it’s easy is doing something wrong.
But, golly, the rewards of completion make it worthwhile.
A.B.E. Always Be Evolving.
What Evolves and How
Evolution, by definition, is something that happens over time. It’s not a big bang!
You have to allow it to happen.
For starters, question the story you’ve been telling for ten years or that other people are saying about you and your art.
Likewise, fall madly out of love with the ideas that aren’t serving you.
Of course, the most important part of your artist evolution is in the quality of your work. This is achieved when you:
- Test new materials. Eventually they either integrate into your offerings or your primary work changes in some way because of what you learned by using them.
- Experiment with fresh subject matter.
- Learn alternative techniques, perhaps by working with additional instructors.
- Seek feedback from a critique group.
- Challenge yourself with a painting a day or a color you’ve been avoiding.
It’s not just the art that can evolve. How you share it with the world should also evolve.
- Seek progressively prestigious venues rather than sticking with what you know.
- Incorporate creative marketing ideas that require you to get out of your comfort zone.
- Make increasingly sophisticated connections.
And your business …
- Hire people who can help you grow. You might be competent in certain areas of your business that aren’t your strengths, but other people are probably better at them. Turning over those aspects of your operations will free you up to focus on your genius.
- Adopt new technology that can help you automate and add offerings that weren’t previously possible.
- Tune in to your art as a business by knowing your numbers, testing your actions and decisions, and tracking results.
If you aren’t evolving, your business probably isn’t growing and you are likely unfulfilled.
How has your art career evolved over the past few years? Please share in a comment below.