4 Quick Videos You Use in Your Art Marketing

A few weeks ago I received an impressive email from Elaine Kehew, my client in Nairobi, Kenya:

I wanted to send a big thank you to you. I have experienced a huge increase in sales in the last two months. Between different kinds of promotion for my upcoming exhibit (which is selling before the exhibition date- oh my goodness!) and finally using my mailing list, I am really moving paintings.

This is great, right? I could plaster these words all over my Art Biz Coach site! But I’ve learned that words are much more powerful when you see them come out of someone’s mouth.

So I asked Elaine if she’d like to do a video for me. Fresh back from selling a number of additional paintings at a recent solo exhibit, she jumped at the chance.

Here’s one cut from Skype (we lost a little connection, but not bad for talking to Africa!).

I’ve been trying to pay closer attention to opportunities that might arise when someone gets great results from a workshop, seminar, or my consulting. My first video efforts resulted in great testimonials at a workshop, but no audio. (Still kicking myself over losing these!)

Nate Metz agreed to say a few words on Skype earlier and his video showed up on my workshops page. After a few terrible takes (my bad), I enlisted artist and documentary filmmaker Laura Tyler‘s coaching help to improve what I was doing. (Thanks, Laura!)

I’m learning and have a long way to go. But this process made me think of some ideas for how you could incorporate more interesting video – mostly featuring other people – into your marketing.

4 Videos You Could Shoot on the Fly

1. A Collector Talking About How Much She Loves Your Art

Get her while she’s still in your exhibition space and is thrilled to add your piece to her collection. Or try the Skype route if the opportunity doesn’t arise until later. Be sure to show her and the piece of art she purchased.

2. A Few Words of Gratitude to Your Supporters

You’ve experienced some good moments recently and are grateful to the Universe. Tell it/them! Be brief, but let us see your heart.

3. A Student Who Had a Breakthrough in Your Class

The moment someone has an Aha! moment after learning something new from you is the time to ask for a testimonial. You will be able to hear and see the excitement in his voice.

4. A Child Reacting Spontaneously to Your Art

Kids say the darnedest things! If you can’t get a talking cat, a kid is the next best thing. Be prepared to be surprised!

What ideas do you have for engaging videos?

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