Find a Niche for Your Art with Maria Brophy (Podcast)

Author Maria Brophy

Maria Brophy has served as an art agent to her husband, Drew Brophy, since 2001. Since then she has also helped thousands of other artists plan their careers, increase sales, and negotiate deals. Her experience and secrets are chronicled in her new book, Art Money Success.

I asked Maria what she was most excited about these days, and she gave me a pretty decent list.

I liked #1 on that list: niche markets. Done! Now we can talk.

In this episode of the Art Biz Podcast, Maria and I discuss:

  • What is a niche market?
  • 4 types of niche markets for artists: 1. Style of art 2. Lifestyle 3. Geographic location 4. Purpose
  • How to find your niche audience.

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Is Any Artwork Worth $450 Million? (Curious Monday)

Christie's video - Salvator Mundi by Leonardo

Last week, someone paid $450million for Leonardo da Vinci’s Salvator Mundi.

Yeah, it’s Leonardo.

Yeah, there are fewer than 25 known works by Leonardo.

Yeah, it’d be pretty cool to have one of Leo’s works hanging in your home.

But … 4 hundred and 50 million dollars?

Is any artwork worth that amount?

Tell us what you think in a comment.

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Rural Artist Market (Curious Monday)

Jan Thomas California hills

Start local, and then expand.

This is a piece of advice I offer clients who are trying to build an audience for their art.

The problem is that this solution doesn’t always work for artists who live in rural areas.

When you live in a rural area, is your best bet to expand your online following?

I’d love to hear from rural artists who have faced this dilemma.

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Artists’ Day Jobs – What’s Yours?

On my Facebook page, I asked people what their day jobs were to help supplement their art income. We have a farmer, medical professionals, engineers, personal trainers, full-time moms, and many other colorful positions. Tell us what you do.

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Fakes that Fool the Experts :: Deep Thought Thursday

If a purported masterpiece fools even the experts, why is it worth less after it’s discovered to be a fake? It’s the same painting as it was the day before. Yet it’s worth millions less on the market. Is it fair?

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Art Marketing Action Podcast - Remember to Persevere

Audio version of the newsletter. Remember to persevere. If you believe in what you do, invest in your future and persevere. I believe persistence is the number one reason most artists succeed.

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Get a Grip on Why People Buy Art

David Hilton, You're Sure? (Old Faithful, Yellowstone National Park). Oil on canvas

You think you’re doing everything right to promote your art.

You’re getting into shows, shops, and exhibitions, you’re building your mailing list, and you have a solid Web presence. Still, the money isn’t coming.

It’s hard to keep going and to remain upbeat when your art isn’t selling.

©2002 David Hilton, You’re Sure? (Old Faithful, Yellowstone National Park). Oil on canvas, 11 x 14 inches.

There are many reasons why some artists sell better than others. Let’s look at 6 of them.

1. Personal Tastes You can’t force people to like something. Remember that the more people see your art, the more likely you are to hit upon someone who falls in love with it.

2. Trends

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Art Marketing Action Podcast - Get a Grip on Why People Buy Art

Audio version of the newsletter. Your art isn’t for everyone. Once you understand this, you’ll have an easier time finding the people who appreciate your work. Likewise, the more you get your art out into the world, the more you’ll be able to direct your marketing message to the people who were meant to see it.

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Selling Art: An Oversimplified History

Artists used to depend on the Church and wealthy church patrons (whose souls needed saving!) to make a living. Then they relied on galleries. Today, anything goes. Artists can make their livings in so many different ways. See what I mean?

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Selling art into a headwind

Eric Sparre

The economic downturn has made the already challenging proposition of pursuing artistic work as a full time profession even more difficult. This means that you, the professional artist, need to increase your ability to be self reliant. What does that mean? Simple, you need to be the driving force behind marketing and selling your work.

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