Control your art market


So proclaimed a headline on a luxury goods site last week. Before you let this news upset you, consider the context.

Whenever the art press talks about the Art Market, they are referring to the auction market–the secondary market in which art that was previously purchased is offered for sale by the owners.

The above headline leads into an article that declares auction estimates are way down for October from the previous October. Unless you are a collector offering art at the major auction houses or an artist whose work is in one of the auctions, this number doesn’t affect you.

You have your own art market.

You–not the auction houses–can control when, how, and for how much you sell your art. You can even control who purchases it if you like. Here

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Decoding a dire message about the art market

It’s safe to read dire predictions about the art market and know that they have very little to do with you and your own personal art market.

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Deep Thought Thursday: Does money change things?

Art suffers the moment other people start paying for it. The more you need money, the more people will tell you what to do. The less control you will have. The more bullshit you will have to swallow. The less joy it will bring.—Hugh MacLeod in Ignore Everybody (page 64)


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Deep Thought Thursday: Well . . .

Does it look like the recession is over for you? How will you know when it’s over? How will your life be different? Tell us on today’s deep thought.

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8 Ways to be more financially savvy

You’re tempted to ignore this post because you don’t like to think or talk about money. That would be at your peril. If you want to make more money as an artist, you can’t ignore the unpleasant stuff. Read on if you dare take care of your financial health.

1. Don’t rely on a spouse to take care of all the financial stuff for you. YOU need to know how to do it. You need to be aware and able to take charge if, heaven forbid, something should happen to your spouse. And I hate to even bring it up, but I’ve heard so many stories recently about people being duped out of their life savings by their spouses who made poor financial decisions. These weren’t in the paper or a television exposé, these were artists I was talking to.

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Some findings from my survey about artists and the recession

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Deep Thought Thursday: What does it take to become an art dealer?

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Deep Thought Thursday: Your art seems expensive

Astrid Volquardsen enjoyed reading the responses to “How long did it take you to make that?”, which got her to thinking about another question that viewers often ask. She’s curious . . .

How does one respond to the question: “Your art seems to be expensive” ?

In contrast to the question “How long did it take you to make that?”, this is definitely a value question. No getting around it.

Image ©Astrid Volquardsen, Nordmannsgrund (II) Blick nach Langeness

Astrid adds: This is often asked by people who never have bought originals before. How should one react without being defensive, smart or snappy? What could be a good respond in order to open up a conversation and maybe win new customers?

Can you help her

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Deep Thought Thursday: Recession lessons

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Deep Thought Thursday: The need for art

©2009, Deborah T. Colter, Calculated Confidence.

I keep reading and hearing this . . .

We need art and artists more than ever in these difficult times.

Is it true?

Why or why not?

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