Art Market

Megan Auman artists hammered copper bowls in progress | on Art Biz Success

The Art Biz ep. 90: Elitism in the Art World with Megan Auman

Elitism in the art world is not an easy topic to tackle. To help make sense of its complexity, I  invited Megan Auman back to the Art Biz Podcast.

Megan and I wrestle with what, exactly, the art world is. What are its boundaries and who defines it? We dive into problems that occur when entire groups of people are excluded from participating in that world.

On the other hand, I believe there are multiple art worlds. And now that I’m thinking about it (after the recorded conversation), maybe there is just a planet with a lot of artists making things and it doesn’t matter that we come to a clear definition of what the art world is or isn’t. But that’s another topic.

One thing is for certain. Elitism is rampant in the art establishment that is written about in newspaper reviews and whose artists are shown in museums and sold at auction, and that can be a real problem. Or is it?

In our conversation, Megan and I unpack the many layers of elitism in the art world, from the traditional artist models that need to be permanently retired to the concern that too many artists are undervaluing and underpricing their work.

There is a lot that needs to change, and this conversation is the perfect starting point for any artist who is interested in exploring and contributing to this difficult dialogue.

The Art Biz ep. 90: Elitism in the Art World with Megan Auman Read

Jan Thomas California hills

Rural Artist Market (Curious Monday)

Start local, and then expand.

This is a piece of advice I offer clients who are trying to build an audience for their art.

The problem is that this solution doesn’t always work for artists who live in rural areas.

When you live in a rural area, is your best bet to expand your online following?

I’d love to hear from rural artists who have faced this dilemma.

Rural Artist Market (Curious Monday) Read

David Hilton, You're Sure? (Old Faithful, Yellowstone National Park). Oil on canvas

Get a Grip on Why People Buy Art

You think you’re doing everything right to promote your art. You’re getting into shows, shops, and exhibitions, you’re building your mailing list, and you have a solid Web presence. Still, the money isn’t coming. It’s hard to keep going and to remain upbeat when your art isn’t selling. There are many reasons why some artists

Get a Grip on Why People Buy Art Read

Eric Sparre

Selling art into a headwind

The economic downturn has made the already challenging proposition of pursuing artistic work as a full time profession even more difficult. This means that you, the professional artist, need to increase your ability to be self reliant. What does that mean? Simple, you need to be the driving force behind marketing and selling your work.

Selling art into a headwind Read

Control your art market

“ART MARKET POISED TO PLUMMET IN OCTOBER” So proclaimed a headline on a luxury goods site last week. Before you let this news upset you, consider the context. Whenever the art press talks about the Art Market, they are referring to the auction market–the secondary market in which art that was previously purchased is offered

Control your art market Read

Scroll to Top

Your Artist Mailing List: Rethinking + Assessing

Get a transcript of episode 182 of The Art Biz (Rethinking Mailing Lists for Artists) followed by a 3-page worksheet to evaluate the overall health and usage of the 3 types of artist lists.

Where can we send it? 

To ensure delivery, please triple check your email address.

You’ll also receive my regular news for your art business.

Privacy + Terms