Artists in Their Communities

Janice McDonald, Lisa Call, Alyson Stanfield

The Art Biz ep. 144: How We Run Our Art Documentary Group and What We Watch

Lisa Call, Janice McDonald, and I have met 57 times to discuss the art documentaries since the pandemic started. It’s important that we stay connected to the global art world.

In this episode I talk about where you can find art documentaries, how we stay organized, why it’s important to diversify our selections, and how our conversations work. I also mention some of my favorite films.

The Art Biz ep. 144: How We Run Our Art Documentary Group and What We Watch Read

Michael Gadlin paintings in studio | on Art Biz Success

The Art Biz ep. 93: Artist as Problem Solver with Michael Gadlin

Many artists take risks in their businesses and in their art without even thinking about it. They are hard wired to experiment. To stretch the boundaries of what is possible.

Artists are innate problem solvers.

My guest for this episode of the Art Biz Podcast is one of those artists. The list of what Michael Gadlin has done (legally) to earn a living as a working artist for more than 20 years is impressive. He sells originals, consults, teaches, designs, builds websites, and even hosted a show on public television. He has also sat on boards and committees in his local Denver art community.

Michael is gifted with what seems to be an endless supply of energy. I came at him with one topic and his mind connected it to numerous other experiences. The result is a wide-ranging interview.

Michael waxes philosophically about the life of an artist. Deep stuff. We talk about the lessons he learned from other working artists, the artist’s collaboration with viewers, gallery representation, why it’s important to be part of a community, and much more. There are plenty of gold nuggets in this interview.

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© Ashley Lucas, Belmar Colorful watercolor painting of Belmar Sea Side Town

The Art Biz ep. 69: Leveraging Your Location with Ashley Lucas

I don’t believe in making art for a market. I believe in making art from your *soul* and then finding the right audience for it.

But sometimes we are lucky enough to make the art we want, then tweak it just a bit so we can broaden our audience. My guest for this episode of the Art Biz Podcast has found a way to do just that.

Ashley Lucas (aka Lady Lucas) is an artist whose work features smartly dressed animals and other sweet anthropomorphic characters. She has illustrated numerous children’s books, coloring books, and other unapologetically cute projects.

By placing her characters in the local townscape Ashley has increased the appeal of her work to a specific audience that continues to grow. I talked with Ashley about how she came up with the idea to tap into people’s love of a specific location and how she leverages it for her prints, products, and commissioned work.

We also discuss how she connected with a community even before moving there, how she juggles her life as an artist with that as a mother of a two-year-old, and which social media platform offers the greatest return for her work (it’s not Instagram).

Even if you don’t “do” cute or illustrations or location-specific art, you’ll want to listen to ideas for connecting to new communities.

The Art Biz ep. 69: Leveraging Your Location with Ashley Lucas Read

The Art Biz ep. 31: Building a Legacy Brand and Destination with Sean VanderVliet

Regular listeners of the Art Biz Podcast know I love to explore the topic of legacy–the mark you’re leaving on the world. Check out my conversations with David Paul Bayles in episode 15 and Mary Erickson in episode 19.

So when I heard Sean VanderVliet say the L word, I knew I had to talk with him. He thinks big and I like that.

Sean is the artist behind Fenway Clayworks based here in Denver, Colorado, and in just a few years he has created a brand and a buzz around his functional pottery. A number of Denver’s finest restaurants commission Sean for their signature dinnerware.

He wasn’t always a ceramic artist. For a number of years Sean worked in tech startups and even, with partners, started his own niche business for rock climbers. He has been able to translate the lessons he learned in those positions to his career as an artist.

Sean says that people work with him because they see his passion. Although 60% of his current business is from commissions, he makes work only in his style. If you want something with a flower or aspen tree on it, look elsewhere.

He enjoys immensely the collaboration with chefs and others, but he is also clear that not everyone is a customer. This is just one of the numerous business lessons in Sean’s story that are applicable regardless of the type of work you do.

After hearing his vision, you may want to start looking out for a Fenway Clayworks in your neighborhood.

Our topics of discussion include:

The Art Biz ep. 31: Building a Legacy Brand and Destination with Sean VanderVliet Read

The Art Biz ep. 27: Multiply Your Audience and Expand Your Show’s Impact with Jill Powers

We often forget that we’re not alone. It’s easy to do because you spend so much time working by yourself in the studio. But … You don’t have to hold up the weight of a solo exhibition all by yourself.

If you get a little creative, you will find a whole bunch of people who would love to be involved with your show. They would be happy to help you install it, interpret it, and share it with others.

In my former life (a long time ago) I was an art museum curator and educator. This is exactly how we thought about exhibitions in the art museum: holistically.

We never installed the art and only hoped people would come to the museum and understand the work. We spent months discussing—as a team— how we would involve others in the show. How we would help make the art more meaningful to our visitors and, at the same time, increase chance that many more people would see the work.

This is where my guest for this episode of the podcast comes in.

Jill Powers is a sculptor and installation artist who creates art related to ecological issues. For her major exhibitions Jill creates public events designed to educate, delight, and challenge  visitors and viewers. She also seeks unique collaborations with area businesses, organizations, and experts to help support and promote her artistic themes.

In this episode, she describes the many programs she has organized and how she did it. You’ll hear about how she worked with dancers, scientists, and restaurants to expand the reach of the show beyond the walls and pedestals of the galleries. You’ll see how easy it is to multiply your audience when you take this approach.

The Art Biz ep. 27: Multiply Your Audience and Expand Your Show’s Impact with Jill Powers Read

The Art Biz ep. 26: Creative Placemaking and Public Art with Lynn Basa

Artist Lynn Basa understands the power of art to be a positive force in communities.

She is interested in the varied ways that artists are intersecting with public life. From more traditional “public art” to creative placemaking to socially engaged practice.

I talked with Lynn, author of The Artist’s Guide to Public Art: How to Find and Win Commissions, for the Art Biz Podcast. In particular, we focused on The Corner Project, an art space and community revitalization effort she founded in the blighted neighborhood of her Chicago studio in 2017.

In describing this project, Lynn said, and I paraphrase:

Every single artist … [brings] with them a certain amount of agency and value to wherever they are. They can do so much more. … It’s a paradigm shift that happens in your head where you start realizing that “I have something of value that I can contribute to society at large,” rather than just making an object and hoping it gets sold for enough money and that you can make a living.

You’ll also hear her speak this truth: Art is a billion dollar business, and someone has to do it.

I think you’ll be inspired to think big and make a difference in your community after you listen to this episode.

The Art Biz ep. 26: Creative Placemaking and Public Art with Lynn Basa Read

Elephant painting by Karen Friedland

Dysfunctional v. Healthy Artist Organizations

I’ve been encouraging artists to join artist organizations for my entire career, but the truth is that not all organizations are created equal.

And before you go thinking that you should start your own, let me say this: the world does not need more artist organizations. The world needs better artist organizations – organizations with powerful visions and commitment to serving their artists.

To be clear, I’m not talking about organizations for hobbyists. Those serve a separate and noble purpose, which is fodder for another article.

When you are trying to earn money from your art … when you aim for professional status … you need a higher level of support.

I think this is why Art Biz Coach has been so successful – because we fill a void. We support artists in classes like Magnetic You (starting soon!) and the Art Biz Inner Circle.

Healthy organizations aren’t my competition. We’re all here to elevate the status of artists while helping you lead healthy, productive lives. We’re stronger together.

With that said, here are some thoughts that might help you decide whether or not an organization is right for you.

Profile of a Healthy Artist Organization

Structure & Leadership

The organization has written guidelines, policies, and procedures – and follows them. You know know what is expected of you and what you can expect from the organization.

The organization plays a valuable role within the larger art community. In other words, it’s not an island operating by itself.

Meetings

Meetings are

Dysfunctional v. Healthy Artist Organizations Read

When You Think You Live in a Cultural Desert

If I had a nickel for every time an artist told me that their lives would be better if only they lived somewhere else, well … I’d have a lot of nickels!

Some of you have convinced yourselves that your town isn’t an “art town.”

When I hear this excuse, I think to myself:

What is an art town?

Is it a place with galleries on every corner and informed people walking around buying art?

Is it a place that has a strong arts council with lots of support for public art?

Is it a place where museums attract plenty of blockbuster exhibitions?

Do art towns even exist?

I already know the answers to these questions. Except for a handful of places, I’ve come to believe that there is no such thing as an art town brimming with enlightened art buyers.

Not living in an art town is simply another excuse for inaction. Artists who use this excuse think that they would be more successful if they lived in New York or Santa Fe or Portland or, frankly, anywhere else but where they are.

I’ve witnessed plenty of artists grow their businesses and careers in places that don’t show up on the world or even regional map of art towns.

But let’s set aside this argument on whether or not there’s such thing as “art towns.” That’s fodder for a different discussion.

Now we can focus on how to thrive in your supposed cultural desert.

When You Think You Live in a Cultural Desert Read

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Your Artist Mailing List: Rethinking + Assessing

Get a transcript of episode 182 of The Art Biz (Rethinking Mailing Lists for Artists) followed by a 3-page worksheet to evaluate the overall health and usage of the 3 types of artist lists.

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