People. You need them.
You need people to buy your art, people to show your art to, people to attend your shows, people to write about your work, and, let’s face it, you need people to support you emotionally along the way.
The relationships you nurture can sustain you, but you’ll never know to what extent until you start taking them seriously. Until you believe with all of your soul that you can’t do this on your own.
This month on The Art Biz podcast, we’re emphasizing the value of 1-on-1 marketing. I almost hate to call it marketing because it’s really about building authentic relationships. Relationships with other artists, gallerists, writers, curators, buyers, students, collectors, and agency administrators.
As I said back in episode 107, the not-so-secret secret to higher level growth for artists is in personalizing your marketing. Really caring about humans and having private interactions rather than broadcasting to social media or a large list all of the time.
In this episode I talk with Laurence de Valmy about how she has used her bonus talent as a writer to make connections in all arenas of the art world. It all started with the thought that there were people out there who knew more about how to “be” an artist than she did. She trusted that she could learn from them. Even if you aren’t a writer, I think you’ll be inspired by her boldness and creativity.