How Two Artists Self-Published and Are Promoting a Successful Book Together (Podcast)

As an author, I know it’s not easy to write a book. It’s hard enough to do it on your own, but what if you have a partner?

I was intrigued to learn how Rebecca Crowell and Jerry McLaughlin came together to write their new book Cold Wax Medium: Techniques, Concepts, and Conversations.

Artists Rebecca Crowell and Jerry McLaughlin. Photo courtesy the artists.

Artists Rebecca Crowell and Jerry McLaughlin. Photo courtesy the artists.

It’s a gorgeous tome that has quickly become the go-to resource for anyone who wants to know anything about cold wax. (We were talking 2nd printing already!)Cold Wax Book

In this episode we discuss:

  • How Rebecca, in Wisconsin, and Jerry, in the Bay Area, collaborated long distance.
  • How they funded the book’s production.
  • How they divided the writing process.
  • How they are marketing (successfully!) Cold Wax Medium.

I also asked them to share advice for other artists who might be interested in writing a book.

Please enjoy this behind-the-scenes peek at how this book has become a hit.

LISTEN NOW…

Music: Keep It Simple by Wildermiss. Used with permission.

About My Guests

Jerry McLaughlin has been a working visual artist for twenty years and has exhibited at galleries throughout the U.S. His work is in collections around the world.

An expert in all things cold wax, he focuses his major energies on painting, teaching, and writing.

As a teacher, Jerry’s strength lies in identifying and addressing his students’ individual needs.

Trained as a pediatric intensive care physician, he also holds a certificate in adult education from the University of Washington. Jerry lives in Oakland, California.

Jerry McLaughlin painting

©2015 Jerry McLaughlin, Rockridge Station. Oil, cold wax, and dirt on paper, 16 x 12 inches. Used with permission.

Rebecca Crowell has been a professional artist for thirty years and is widely known for her innovative painting techniques involving cold wax medium and oils.

She teaches these methods both in the US and internationally.

Her work is handled by fine art galleries in Chicago, Atlanta, Milwaukee, Telluride, and Dublin, Ireland and is found in hundreds of private, public, and corporate collections.

Rebecca holds an MFA in Painting and lives in rural west-central Wisconsin.

Rebecca Crowell painting

©Rebecca Crowell, Dark Tower. Oil, cold wax, and mixed media on panel, 60 x 36 inches. Used with permission.

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