Start Promoting It NOW

The more people see something, the more they will look forward to it and the more likely they are to act on it when the time comes.

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Speed Dating for Artists and Retailers

Annie Salness

Described as “speed dating for artists and retailers,” these Portland, Oregon events match up artists and people who can help them exhibit and sell their work. Would you do it?

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A Single, Focused Call to Action

Angela Bounds, Keeping Watch

In order for your last-minute marketing message to work, it must have a single choice – a single call to action. If you’re mucking up your marketing message by adding too much to it, you won’t be effective.

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Benefits of Last-Minute Marketing

David Hiltner, Large Silo Jar. Clay.

While I share tips to help you promote your work, I am simultaneously promoting my own products and services.

I’ve found that last-minute marketing (the day of or the day prior to a deadline) is worth every ounce of effort. When I don’t bother with the extra push, my enrollment is smaller, my sales are lower, and fewer people benefit from what I have to offer.

David Hiltner, Large Silo Jar. Clay, 13 x 7 x 7 inches. ©The Artist

I’ve learned:

Most people sign up or purchase at the last minute, but they’ve usually seen my offer multiple times by that point. This means . . . My last-minute email reminders create more action (i.e. more sales) than all of my other efforts combined. People

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Stop Waiting for People to Sign Up

Jessica Pisano, Sunset Marsh. Acrylic and gold leaf on black-and-white photograph.

If you have been ignoring your contact list or relying solely on people to sign up for your email updates with an online form, it’s time to re-commit to nurturing your contacts.

Jessica Pisano, Sunset Marsh. Acrylic and gold leaf on black-and-white photograph, 15 x 19 inches. ©The Artist

Your contact list is where you store all of the people you know or would like to know. It’s storage. You can safely send postcards and snail mail to anyone on your contact list. You can also send personal emails to individuals on your contact list.

Your email list is for those who have opted in (asked) to receive your bulk email blasts, newsletters, and reminders.

I appreciate the combination

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The Artist's No-Excuse Weekly Self-Promotion Routine

My wish for you is that you develop a self-promotion routine that becomes second nature. You don’t balk or make excuses. You do the work because it’s ingrained as part of the art career you are building.

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Is Your Message Annoying or Informative?

One of the excuses in my book – excuses that keep artists from promoting their art effectively – is “I don’t want to bother people.” You know what it feels like to be bothered and you don’t want to do that to anyone else. But don’t err to the other extreme.

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Once Is Never Enough in Marketing

Deb Trotter Tweet

You send out an email, and you think you’re done. You post to your blog, and call it a day. You share an update on Facebook, and bask in your brilliance.

Before you take another bow, heed this cautionary tale.

I was alarmed to see this tweet from Deb Trotter in my Twitter stream:

I say “alarmed” because I thought I had been doing everything right to promote the Artist Conspiracy without going overboard. Some of my key actions have been:

Launched a test group so that a number of members were in place when the Conspiracy opened up to new members. Devoted an entire newsletter – Conspire Against the Myths (February 16) – to the launching of the Conspiracy. Organized a live, free call

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The Social Part of Being an Artist < Deep Thought Thursday

What does being social and likeable have to do with an artist’s success?

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Direct Traffic to 1-Stop Content Pages

Marianne Mitchell, Whitewashed

When you send people to the home page of your website, you’re asking them to decide where to click. You’ll have better results when you direct traffic to pages that lead to action.

©2009 Marianne Mitchell, Whitewashed. Oil pastel, 10 x 10 inches.

Note: I’m using the term “website,” but this advice can be applied with equal vigor to permalinks on your blogs.

1. Create the 1-Stop Content Pages (a.k.a. Landing Pages)

If you want people to see a new body of work, group all of the new work together on one page.

If you’re asking people to sign up for a workshop, gather the Who, What, Where, When, Why, and How for the workshop on a single page.

If you are inviting people to an art opening,

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