Two things are certain when it comes to pricing your art.
First, it’s a struggle for most artists.
The difficulty with pricing art is legendary. You’re not the only one who doesn’t have it all figured out. Even if you’re confident in your prices today, it’s almost guaranteed that you will question them again within a few weeks or months. You heard it here first.
Second, there’s a good chance that your prices are too low.
Many artists – especially those who are just starting out – undervalue their art. Their work isn’t priced correctly to be able to split 50% of the sale with a gallerist or art consultant.
Artists who price their work too low are making things difficult for other artists who are pricing their work appropriately for the market and who need to make a living from sales.
I’m going to go out on a limb and assume that you would be happier getting higher prices for your art. Yes?
But you don’t know if your art warrants it or if this is the right time. Right? You’re scared to make the wrong move.
Fear not! Here are 5 reasons to raise your prices and how to do it.
The secret to making a living as an artist is that there are no secrets. Artists find their own paths and each path is unique.
There are some qualities, however, that you must have:
And … a willingness to learn, adapt, and grow.
It also helps to have a positive outlook, people skills, and a grateful heart.
Elizabeth St. Hilaire has all of these – in spades. I have always admired her business savvy and work ethic.
I was delighted to spend 3 days with her recently. During a hike together, where we talked mostly about art and business, I blurted, Hey! We should do a podcast while you’re here.
So we did.
In this podcast, Elizabeth breaks down where she generates income (teaching, licensing, art sales, books, and DVDs). She also outlines the various teaching models that are available to artists today.
You thought …
It sure would be great to have someone help me with my art business. Any old warm body will be better than nothing.
Boy! I am going to have all of this extra time to work on my art and I won’t have to do anything else. (Scene setup: I think you were smoking somethin’.)
So you hired an assistant to work in your studio or office. Either would be fine with you.
Hooray! Your first hire.
Fast forward to the inevitable:
Yikes! What was I thinking? This person can’t do anything right and I’m spending too much time teaching him.
Wait just one minute.
It’s not the employee’s fault if he’s not a good fit. It’s your fault because you didn’t hire correctly in the first place.
Assistants can’t do a good job if they don’t know what’s expected of them.
The onus is on you, the employer, to get super clear on the person you want and need to help your art career grow.
You won’t get the right person until you’re certain what you want from them.
So stop deluding yourself that any warm body will do. The any-warm-body mentality usually results in wasted time and money.
Use this outline to write an ad that helps you attract the perfect assistant.
Artists tell me there is too much work to be the creative director, CEO, chief marketer, and social media manager of their businesses.
If you could wave a magic wand and have help in your art business, who would you hire?
What would their responsibilities be?
Would they help you in the office or in your studio?
Is it a single person? Or multiple people?
Do they need to work in your space or can they work virtually?
Since you’ll never get help until you define the parameters of the job, let’s start with those questions.
The world loves labels. And, yet, many artists would walk a mile out of the way to avoid a label.
Just for fun, though, try on the label “entrepreneur.”
I am an entrepreneur.
I think you, too, are an entrepreneur, but I’m not sure what you think about that word. Let’s find out.
Are You An Entrepreneur?
Without getting into the official definition of the word, do you relate to the word “entrepreneur”?
What comes up for you if I called you an artist-entrepreneur?
Do you describe yourself as an entrepreneur?
What would it take for you to feel more like an entrepreneur? Is that desirable?
Do you buy products, classes, books, and programs for entrepreneurs?
Can’t wait to hear what you have to say. Just leave a comment below.
Community is essential for artists. Not just for your well-being, but for the well-being of your art.
In this episode, Michael Keen and I talk about his background with artists’ communities and the value of community. In particular, community can provide:
– Constructive feedback
As you’ll hear, other things came up.
Some time ago, I learned to block out days for no scheduled calls or appointments.
These “free days” are rarely free, but they allow big chunks of time for tasks such as writing and planning. They are usually Mondays and Fridays, which means my Tuesday-Thursday calendar is pretty jam-packed.
I prefer afternoon client calls to morning client calls so that I can catch up with my team in the mornings.
I leave Monday mornings for recombobulating after the weekend, and Fridays for writing and art-viewing.
How about you?
How do you organize your week for maximum productivity and inspiration in the office and studio?
Ready for a new website?
Yes, you could do it yourself by using any of the template sites available. But when you take the step to have a site thoroughly customized to your branding and goals, there are things you can do to lower your monetary investment.
Designers can’t pull together a design from nothing. They need you to do your part.
When you do this, you will save money and have a more harmonious relationship with your designer. Here are four steps to get you started.
Step 1: Research
Look at other artist sites. When you find one you like, deconstruct it to figure out why you’re drawn to it.
When you’re on a site that you find attractive, is it because of …
– Font (styles and sizes)?
– Layout of pages?
– Image sizes?
Also, know which features you want on your site. Do you want a blog? An eCommerce platform? Email sign-up?
You should also be researching your designer in this phase.