The follow-up process for students is different than that for buyers and collectors.
Once someone has studied with you, they are likely to take additional classes from you, which means it’s just as important to follow up with students as it is with your collectors – if you want to grow your class sizes and offerings.
You have to show students that you care before, during, and after the program they enroll in.
Here are five ways to do that.
1. Ask for Evaluations and Testimonials
Evaluations can help you improve your offerings while showing students that you care about the experiences they’ve had with you. You’re asking to hear their opinions.
Evaluations can also be a source of testimonials for your programs – if you ask the questions the right way.
Keep your evaluation short. I suggest some variation of these three questions:
What did you most enjoy about this class?
What was your
With today’s post, we’re introducing a new feature: a monthly podcast.
My previous Art Marketing Action podcast was an audio version of the weekly newsletter, which you can still find online here and on iTunes.
I’m not sure what will happen in the future, but I am committed to deliver at least one content post a month in audio.
Are You Impatient About Your Art Career?
In this podcast, I talk with artist/author/coach Cynthia Morris about how to set up your art career for success – so that you’re in it for longevity, and not for instant gratification.
These topics came up (talk about thinking big!):
- Empowering yourself
It’s easy to meet people when you’re at an opening of your own art because you’re the host or hostess. Your job is to meet everyone and to introduce your guests to one another.
Not true when you’re the guest at someone else’s opening. When you don’t have a role to play, it’s uncomfortable to force yourself to meet people.
And, yet, you know it’s important.
Students in my Art Career Success System understand how critical it is to meet more people. New relationships might lead to opportunities, sales, and lifelong fans.
So what do you do? How do you start a conversation with a stranger without getting sick to your stomach?
Alyson to the rescue! Below is a list of conversation starters that you can start practicing immediately.
You don’t even have to be at an opening to begin. Try talking to
There’s an art controversy in my sleepy little hometown of Golden, Colorado.
Six bronze sculptures have been recommended for deaccession from the City’s collection. The reasoning:
– They were mass produced in China.
– They are judged to be of lesser quality.
– They are signed by “fake” artists. No one can find an artist by these names.
And, yet, many people love these pieces.
I’m curious about what you think.
Know that you are not alone in wanting to know the answer to this question.
It’s asked of me so often that I thought I’d throw it out to you.
Loyal reader Tami Bone put it this way …
How do other artists juggle or balance studio time with time to focus on marketing and business?
I find the switching back and forth to be difficult, and it seems I need full days to focus on one or the other.
So, what say you?
How do you find the balance? How do you divide your time between business and making art?
In marketing your art, there are no absolutes. Everything is a test.
Is it better to send your newsletter on a Tuesday or on a Friday?
Will you get better engagement from posting to Facebook at 7:00 a.m. or noon?
Are your Instagram followers more likely to engage with you once or twice a day?
In this article I’m going to focus on email testing. Next week we’ll look at social media testing.
You’ll get a host of different answers if you Google “best time to send an email.” Test them! Track them!
In order for you to understand what works best for you, you have to track your results.
I’ve been testing foods lately to see what is right (and wrong) for my body. I track my weight, basal body temperature, sleep, water intake, and more to see what causes inflammation for me.
Yep, it’s a lot of work to track all of this, but the payoff of optimal physical and mental health will be worth it.
Likewise, your email marketing goal is optimal results for your efforts. You’re looking for more sales, sign-ups, registrations, click-throughs, or engagement. You might also be seeking a higher open rate.
When I heard about Architecture’s Odd Couple, the new bio about Frank Lloyd Wright and Philip Johnson, I couldn’t wait to read it.
I have a thang for architecture, and reading about the friendly rivalry between these two opposites was too appealing to pass up.
It’s my summer reading.
What’s on your list?
“Ambitious artists hire me because they want more recognition for their art and support as they get their art out of the studio and into the world.”
I strung together these words during a small group discussion at a conference. One of my Inner Circle members happened to be sitting next to me and flinched at the word choice: ambitious. (You should have seen her face!)
Then she challenged me on it. The word just didn’t sound right, she thought.
I said, “You’re ambitious. Don’t you think?” She thought a bit, and agreed with a little hesitation, “Yes, I probably am. It’s just the word I have problems with.”
Definitions of ambition include:
– A strong desire to do or to achieve something, typically requiring determination and hard work.
-A desire and determination to achieve success.
– An earnest desire for some type of achievement or distinction, as power, honor, fame, or wealth, and the willingness to strive for its attainment.
If you don’t see yourself in any of these definitions, you might want to rethink your path as an artist-entrepreneur (all successful artists are also entrepreneurs).
Without the desire, there’s no