Art Marketing Action Podcast: 5 Reasons to Title Your Art

Audio version of the post with the same name. Don’t neglect titling your art. Titles can help people find you, writers write about you, and help you distinguish among your works.

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Art Marketing Action Podcast - Drive More Traffic to Your Website

Audio version of the newsletter. You can’t just build a website and wait for the traffic to pick up. You have to encourage visits consistently. Here are fifteen techniques to start the wheels churning.

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Art Marketing Action Podcast - Remember to Persevere

Audio version of the newsletter. Remember to persevere. If you believe in what you do, invest in your future and persevere. I believe persistence is the number one reason most artists succeed.

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Art Marketing Action Podcast - Get a Grip on Why People Buy Art

Audio version of the newsletter. Your art isn’t for everyone. Once you understand this, you’ll have an easier time finding the people who appreciate your work. Likewise, the more you get your art out into the world, the more you’ll be able to direct your marketing message to the people who were meant to see it.

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Art Marketing Action Podcast: Open Yourself to Possibility

Audio version of the newsletter. It’s important to learn to say No, but it’s equally important to say Yes and to be open to possibility. Saying “Yes, and . . .” immediately changes your outlook from negative to positive. It opens up your world.

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Art Marketing Action Podcast: Get Back in the Studio and Make Art!

Audio version of the newsletter. Every week I give you an art marketing action to try or to tweak. What I don’t say in each issue is that your art must be your priority. I’m here to give you ideas for promoting and selling your art. It’s your job to put your art first—before the marketing.

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Art Marketing Action Podcast: Getting Friends on Your Newsletter List

Audio version of the newsletter. Your friends are not open targets for bulk email messages. Ask them politely if they want to be included in your list and make it easy for them to subscribe. Remember to send them a sample of what they’ll be receiving and tell them how often they can expect to hear from you.

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Art Marketing Action Podcast: Implement a Postcard Strategy

Audio version. Think about adding postcards to your regular self-promotion efforts. Get offline from time to time and interact in the real world—especially when it comes to your marketing. Send postcards to your mailing list three to four times a year.

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Art Marketing Action Podcast: Placing Older Art on Your Website

The podcast is an audio version of the post with the same content. Artists who are concerned about showing older work can give it secondary links from the primary art pages on a website. If you’re proud of the work and it’s still for sale, there’s no reason to remove it from your site, but you might not want it featured.

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Art Marketing Action Podcast: Make It Easy for Others to Promote Your Art

Which would you rather embrace: The great publicity, goodwill, and friendships that come when others can promote your art (properly!), or the possibility that someone somewhere at some point might use your images improperly? Do what you can to protect your images properly, but don’t be so fearful that you miss out on opportunities for others to promote your art for you. Make it easy to be talked about!

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