Twitter Tweekly for July 15 2012

Nine days in Oregon put a damper on my content tweets. I won’t bore you with my conference-related tweets, though they were few. I was focused on the people there, which was lovely. Here’s a highly edited list of my top tweets from the past two weeks.

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Art Marketing Action Podcast: The Second Step to Getting an Assistant

Audio version of the post with the same name. If you want to grow a profitable art business, you can’t do everything yourself. The key to finding the perfect team to help you out is identifying which tasks could be managed by someone else. Hiring an assistant will bring you peace of mind that will allow you to focus on your art.

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Take Action! Don't just read. Do!

It doesn’t help you to read unless you do something with what you’ve learned.I would even argue that you haven’t learned much if you haven’t done the work. If you’re just reading and reading, you’re not using your other senses. You’re not touching, applying, failing, and readjusting.

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Break the Rules

There’s something to be said for being blissfully ignorant about the way things are “supposed” to be done.

If I had read that it takes most businesses at least three years of consistent work and marketing to get off the ground, I’m not sure I would have left my safe job at the museum.

If I had waited to discover directions for leading an online class, I never would have started teaching my own back in 2003. I didn’t know of a model for online classes at the time, so I made it up.

There are no official rules for one’s art career, but there are precedents. Plenty of resources offer guidelines, including my own book, blog, and online programs.

These unofficial rules might include the following topics:

  • How to put together a portfolio
  • How to approach a gallery
  • How to write an artist statement
  • How to organize your website

There’s nothing wrong with knowing these things, but, in order to innovate, you must ignore the rules and forge your own path. You have to experiment.

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