You might be leaving money on the table.
People who buy from you once – whether it’s a work of art or your teaching services – are more likely to buy from you again than people who have never bought from you.
It’s less effort to nurture relationships with people who already know, like, and trust you than to find new people to share your art with.
Take care of the people who have purchased from you. Show them you care now instead of contacting them only when you want something from them.
One of the biggest mistakes artist-entrepreneurs make is not following up with people who have given them money. Here’s a plan to awe your collectors – not just once, but over the course of your relationship.
If you sell art from your studio, rather than through a gallery, you have no excuses for not following up appropriately. You have the name and contact information of your collectors. Gallery artists envy you because that data isn’t usually shared with them.
Follow this plan to stay in touch with collectors.
There’s too much art hiding in studios, basements, and garages.
If you have a problem with overflowing inventory, especially a lot of earlier art that you aren’t excited about showing, how about finding new homes for that work? At the same time, you’ll create room for new art, support a good cause, and earn income.
Organize a Fundraiser
Yep, I’m talking about a fundraiser.
Now before you cut me off because you think I’m going to tell you to donate your art, hang tight. Just the opposite is true because you’re going to make money on this fundraiser.
There must be a cause that is close to your heart: animals, the environment, education, an art
Art buyers might seem intimidating and self-assured, but they often have as many insecurities about the process as you do. They are sensitive to signals and opinions from you and from others. It’s your job to reassure them that they are making the right decisions. Without that positive signal from you, they might think they are being tricked instead of treated. Here are a few things that will scare off your audience and potential fans this Halloween.
Artist X has sold 45 original works of art over the past five or six years – on her own – without participating in art festivals. She breaks down the 16 different ways those 45 paintings found new homes.
Lisa Call recently replaced PayPal “Buy It Now” buttons with an E-junkie shopping cart for selling artwork on her art website: lisacall.com. She tells you why she made the switch in this guest post.
Many of you already know about Internet scams, but I need to emphasize the importance of being vigilant and asking a lot of questions when someone expresses interest in your art through email.
Slapping a SALE sign on one’s art isn’t always a good idea. Certain types of art lend themselves better to sales and you should never put your newest work on sale. Read on for 5 short tips.
After you’ve analyzed why your art isn’t selling as well as you’d like, take a moment and review these 7 key points.
1. Remember that you are a work in progress.
You and your work will evolve over time, learning from triumphs and mistakes, figuring out what works and what doesn’t, and building on experiences. You must learn to deal with rejection and not take it personally.
2. Remember to seek strong support systems.
I have worked with and known all types of artists from every background imaginable. It is very rare that an artist succeeds without having support systems in place. Whether your system consists of friends, family members or other artists, consider it indispensable. Your supporters are there for
Audio version of the newsletter. Remember to persevere. If you believe in what you do, invest in your future and persevere. I believe persistence is the number one reason most artists succeed.
You are not in a position to float loans to your art gallery. It’s their responsibility to make sure they have the financial means to stay in business. But, if you want to maintain a good relationship with the gallery and don’t want them to go under, put them at ease.