4 Steps for Saving Money on Your Artist Website

Ready for a new website?

Yes, you could do it yourself by using any of the template sites available. But when you take the step to have a site thoroughly customized to your branding and goals, there are things you can do to lower your monetary investment.

Designers can’t pull together a design from nothing. They need you to do your part.

When you do this, you will save money and have a more harmonious relationship with your designer. Here are four steps to get you started.

Step 1: Research

Look at other artist sites. When you find one you like, deconstruct it to figure out why you’re drawn to it.

When you’re on a site that you find attractive, is it because of …

– Colors?

– Font (styles and sizes)?

– Navigation?

– Layout of pages?

– Text/stories?

– Image sizes?

Also, know which features you want on your site. Do you want a blog? An eCommerce platform? Email sign-up?

You should also be researching your designer in this phase.

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Website Wars: WordPress vs Squarespace vs Wix vs Weebly

Website Wars: Choosing between WordPress, Wix, Weebly, and Squarespace

Guest blogger: Kim Bruce

After researching, comparing and gathering information on what you need to know to make a choice between WordPress, Squarespace, Wix or Weebly, I have come to the conclusion that there is no conclusion.

Each of these services has something to offer depending on your needs.

For example, if you’re a hobby artist, a free Weebly site, which includes their paid ads, may suffice.

An artist with little or no computer skills may want a simple drag-and-drop interface, which is available with all services (drag-and-drop themes are available for WordPress).

A professional artist may, and probably should, prefer the power that the WordPress platform offers.

In all honesty, I find it very difficult to compare Squarespace, Wix or Weebly with WordPress the self-hosted version (WordPress.org).

WordPress is different. It’s a robust, scalable, open source (free) application that can be whatever you need it to be.

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How to Place Older Artwork on Your Website

Kathy Knaus art

“Older” artwork presents a dilemma when designing an artist’s website. On one hand, it’s nice for visitors to see your progression as an artist, you’re proud of the work, and the art is still for sale. On the other hand, you want your current work to be most prominent, and you want visitors to know what you’re working on now.

If someone were opening your website as they would open a portfolio, you could guide them through a tour of your career—showing them the works in the order you prefer. In a portfolio, this is usually front to back. But the Internet doesn’t work that way. Thanks to search engines, visitors might land on any number of pages on your site before they see your home page. You have to be ready.


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Art Marketing Action Podcast: Placing Older Art on Your Website

The podcast is an audio version of the post with the same content. Artists who are concerned about showing older work can give it secondary links from the primary art pages on a website. If you’re proud of the work and it’s still for sale, there’s no reason to remove it from your site, but you might not want it featured.

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Create a Style Sheet for Your Website and Blog

Are the colors, font styles, and font sizes consistent on your website or blog? It’s easy to be seduced by a sexy font or a trendy color, but don’t be. As an artist, you should be more concerned about the visual presentation of your art than about any fancy design tricks. The art should always be shown in its best light.

One way to keep the attention on your art is to be consistent with the design elements. You should do a lot of planning so that site visitors don’t think too much about how things look when they visit your site. They’ll just focus on the art!

Let’s start with color.

HTML (Hypertext Markup Language) coding for building websites uses a six-digit number for every color you choose. For example, #CC0000 is the red in my links

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