The #1 Priority for Artists

I am frequently on the receiving end of artists’ complaints about all of the computer work they have to do. There’s Facebook, Instagram, Pinterest, and then writing a blog post, sending an email, organizing photos … you know the list.

Yes, there is a lot of digital work that is required of today’s artists. And aren’t you lucky to have these free or low-cost tools that artists two decades ago didn’t have to share their art? (It’s a good idea to remember this now and then.)

In some instances, I find that artists who spend excessive amounts of time on the computer are doing so at the peril of their artwork.

In other words, they’re unconsciously doing it to avoid the studio work. And, let’s face it: The studio work is the harder work.

I don’t care how much you say you enjoy making art. When the pressure is on to show and sell your work, the creative process can be brutal.

It’s super easy to type, respond to comments, and “like” other people’s posts. You could waste all kinds of time doing that and that’s exactly what you’d be doing. Wasting time.

Don’t get me wrong: You can’t avoid these tasks entirely. But your days should be heavily weighted toward making art.

Are you using your computer work as an excuse to avoid engaging with your more important work?

You Are Not Alone

Please know that when you’re struggling to make art, you are not alone. All artists have phases that are more successful for creating than others.

It’s when the phase becomes your modus operandi that it is no longer acceptable. If you haven’t worked in the studio for days or weeks,

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Test Your Social Media Effort

As I said in last week’s post: In marketing your art, there are no absolutes. Everything is a test.

That was about testing your email marketing results.

This week I want to look at testing your social media results, and the same principle applies: Everything is a test.

4 For-Sure Facts

I’m absolutely certain about these 4 things when it comes to testing social media:

1. The payoff for investing your effort into social media will be greater if you focus on your foundation (website, blog, email list) first.

Without this foundation in place, social media isn’t as useful. You need to have a place to send people – an online portfolio to show off your art and/or your expertise if you’re a teacher.

2. You can share a post similar to someone else’s and get radically different results.

This is why we read that the best time to post to your Facebook business page is at 11:30 am in one place and 6:30 am in another. You have a unique list of followers and have to see for yourself.

3. Your level of enthusiasm will show in what you post.

The greater your

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What Was Your Best Business Decision of 2012?

Arrows on highway

The best business decision I made in 2012 was to invest in a high-level mastermind group. I invested because I believe in working with mentors who have achieved a high degree success. I believe in investing in help for my business. I believe that having a mentor or coach is critical to one’s success.

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May Day! May Day!

Are you prepared if you are affected by a natural disaster or computer crash? Craig Nutt, artist and Director of Programs for CERF+, shares what you can do RIGHT NOW to lessen your losses.

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Listing Dimensions of Your Art Properly

Each stage of proofreading my book before it’s sent to the printer results in more precise editing than the last stage.

H x W x D

There are a couple of places in the book that list dimensions of artwork.

As I’ve said here many times, fine art is listed as HxWxD in inches or centimeters. I had always written dimensions as follows:

12 x 9” or 12 x 9 inches

While the bottom version is fine, the top is not–according to the Chicago Manual of Style (15th edition, my style book preference). According to CMS, this is proper:

12 x 9 “ (with a space after the last number if there is a space before and following the x) or 12”x9” (with no spaces, but the inch sign repeated)

This last one is the version I

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