creative ideas

Senga Nengudi speaking

Delight Someone (Everyone)

Of course your art will delight some people immediately upon introducing yourself. But how can you take an extra step to see that they’re also delighted by you as a person?

In order to delight someone, there must be an element of surprise. It’s a gift that seeks nothing in return but the light in recipients’ eyes.

Delight Someone (Everyone) Read

chisel

How Artists Can Apply Youtility Marketing

Jay Baer, author of Youtility: Why Smart Marketing Is About Help, Not Hype, says “If you sell something, you make a customer today. If you help someone, you may create a customer for life.
Artists are often left out in the cold with marketing practices that seem to be suggested for more service- or product-oriented businesses. You can create resources for your buyers and collectors, students, other artists, and/or your local community, which are as helpful to them as your tools are to you.

How Artists Can Apply Youtility Marketing Read

Mind Mapping Your Ideas and Events

I seem to be recommending mind maps to artists with great frequency these days, so I thought it would be useful to review what they are and how you can use them in your art business. A mind map is a tool for brainstorming or organizing your ideas. Mind maps are great for creatives and artists because they put words and ideas in a visual format.

Mind Mapping Your Ideas and Events Read

Elizabeth St. Hilaire Nelson

Funding Your Art without Kickstarter

Crowdfunding is helping artists everywhere get their projects off the ground. It’s increasingly popular to use sites like Kickstarter and Indiegogo to raise money for exhibitions and art production. Guest blogger Elizabeth St. Hilaire Nelson shares how she crowdfunded her participation in ArtPrize – without the use of a crowdfunding site.

Funding Your Art without Kickstarter Read

Photo of Kristina Wentzell

3 Artists Inspiring Me Right Now

If you’ve read chapter 14 of I’d Rather Be in the Studio you’d pick up some great ideas from artists who are promoting their work in creative ways. I love telling these stories and plan to keep sharing them with you as long as you let me. Here are two more of the same ilk and a third one for extra inspiration.

3 Artists Inspiring Me Right Now Read

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Your Artist Mailing List: Rethinking + Assessing

Get a transcript of episode 182 of The Art Biz (Rethinking Mailing Lists for Artists) followed by a 3-page worksheet to evaluate the overall health and usage of the 3 types of artist lists.

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