Steve Cranford, Creative Chairman of the New York agency WHISPER, was my guest in the Art Biz Incubator last week.
When I asked him in the interview why in the world a marketing firm would be called WHISPER instead of SHOUT, he replied: “The most important information you can share is whispered one-on-one.” Tweet this
Think about it.
When you take out an ad or post to your blog and social media sites, you are broadcasting to the world. You would love it if thousands of people see your message.
Because of this public forum, the language is less personal than if you were to have a private conversation. And therein lies the power of the whisper.
Anatomy of a Whisper
A client told me she was getting