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Infusioncon 2013

Valuable Business Lessons From Infusioncon

I spent last week with 2100 other Infusionsoft software enthusiasts in Scottsdale, Arizona at Infusioncon 2013. In no particular order, here are some things I learned that I thought might be useful to you. From Jay Baer, author of The Now Revolution and the forthcoming Youtility . . . When marketing onine, we’re no longer competing against just others in our same market.

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Opportunities You Should Turn Down

Think of all the times you wish you had said No to an opportunity that came your way. What’s the worst thing that can happen when you say No? What’s the best thing that can happen when you say No? Does it bring you peace of mind? Here are three reasons you should turn down opportunities that don’t feel right.

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Exceed Expectations

Under-promise and over-deliver–this is a key business rule. It means that you should 1) never promise more than you can make good on and 2) surpass any expectations. In other words, wow your patrons, curators, administrators, and gallerists with speed, efficiency, and quality. Here are ten ways to exceed expectations. 1. Offer to deliver any

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Trade-ins as upgrades

In response to last week’s newsletter on offering upgrades, Tina Mammoser commented: Basically I offer a trade-in on paintings for the current sale value towards a larger painting. It’s win-win: some collectors may not be able afford the high price of a larger work, or they might prefer something bigger rather than building a set.

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Your Artist Mailing List: Rethinking + Assessing

Get a transcript of episode 182 of The Art Biz (Rethinking Mailing Lists for Artists) followed by a 3-page worksheet to evaluate the overall health and usage of the 3 types of artist lists.

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