I spent last week with 2100 other Infusionsoft software enthusiasts in Scottsdale, Arizona at Infusioncon 2013. In no particular order, here are some things I learned that I thought might be useful to you. From Jay Baer, author of The Now Revolution and the forthcoming Youtility . . . When marketing onine, we’re no longer competing against just others in our same market.
Valuable Business Lessons From Infusioncon Read
You’re probably familiar with this quote: “Insanity is doing the same thing over and over again and expecting different results.” If the quote is true, are you nuts? Have you been promoting your art the same way for years and expecting improved results?
Last week I pulled together an Art Biz Blog compilation on email blasts for a client. No reason to keep it secret! First, this is really good, basic advice that you should never take for granted: Slow Down and Get Your Email Blast Right. Next
Email Marketing for Artists: A Compilation Read
My top tweets from the past two weeks. “Mixed-media artist” doesn’t mean “multi-media artist” Two different things! From my mastermind group: Market as you would want to be marketed to. . . .
Twitter Tweekly for October 7 2012 Read
Artists everywhere are throwing their arms up in frustration. Sure, it’s great to have free self-promotion tools on the Internet, but . . . Dang! . . . enough already! Website, blog, newsletter, email, Facebook, Twitter, G+, LinkedIn, YouTube, Pinterest. The list just keeps exploding. How do you keep up with it all? The answer is: You can’t!
Coordinating Your Marketing Efforts Read
If I were asked for advice on promoting my workshops, these are the actions I’d encourage organizers to take. Please use this format as a guideline and adapt it to any event.
Promoting Events 6 Months Out Read
Many artists are afraid of “bugging” their list with too many emails. Yes, it’s possible to bug people too much, but it’s also possible to upset them because they didn’t hear about your event. One missive is never adequate to ensure people show up or respond.
Never Fear Sending the Email Blast Read
While I share tips to help you promote your work, I am simultaneously promoting my own products and services. I’ve found that last-minute marketing (the day of or the day prior to a deadline) is worth every ounce of effort. When I don’t bother with the extra push, my enrollment is smaller, my sales are
Benefits of Last-Minute Marketing Read
It’s a waste of time – yours and your recipients’ – to send an email or tweet that only says you have a new blog post or have updated your website. Use more enticing language in your newsletter, email blast, Facebook update, or tweet to encourage blog visits and more meaningful connections. Below are examples
Drive More Traffic to Your Site Read
Think of your email as another art form. You’re reaching out and trying to build connections with every email. Create an engaging composition as you would with your art
10 Dumb Bulk Email Blunders Read
Get a transcript of episode 182 of The Art Biz (Rethinking Mailing Lists for Artists) followed by a 3-page worksheet to evaluate the overall health and usage of the 3 types of artist lists.
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