Email blasts are often promotional. They can be newsletters, announcements, invitations, or the like. If you approach your first email with humor, you’re likely to get a better response.
Sending your first email blast–what to say Read
If you have collected names for your art mailing list you must use that list only for your art. Don’t risk alienating your fans by sending polarizing email messages. It isn’t worth it! Not only do you risk losing names from your list, you risk taking advantage of others’ goodwill.
Why It’s Not Okay to Email Everyone on Your List About Health Care Reform Read
One of the sections in my book responds to an excuse I hear artist often make for not promoting their art: I don’t want to bother people. No one wants to bother anyone while we’re promoting our stuff, but we know we have to keep our names out there. I just sent out two large
Marketer’s dilemma: How many email messages are too many? Read
You have something you want to tell people, so you quickly throw together an email announcement and push Send. Immediately, you remember the details you forgot to put in your message and are horrified to find errors. Email is so convenient, cheap, and fast that we forget to consider the consequences when we don’t use
Slow Down and Get Your Email Blast Right Read
You have a new website? So what? They say that’s the biggest question in PR: So what? You know as well as I that there is no longer anything new or exciting about having a website. Everyone has one. In announcing a new site or update, don’t focus on the newness of it. Instead, focus
How to Announce a New or Updated Website or Blog Read
Connie Lippert, Order (Cocochineal Series). Wool hand-dyed with natural dyes, linen, 24 x 24 inches. © The Artist It’s probably the marketing tool you use most. So much so, in fact, that you do it without even thinking. You dash off an email. You quickly hit Reply. Or you blast your list at the last
Get a transcript of episode 182 of The Art Biz (Rethinking Mailing Lists for Artists) followed by a 3-page worksheet to evaluate the overall health and usage of the 3 types of artist lists.
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