Taking Advantage of Non-Gallery Art Venues

Showing in non-art venues is obviously not for well established artists who have the gallery scene figured out. It can be a lot of work. Make sure you outline your goals for the arrangement and consider all the work involved. Guest blogger Jeremy Mason gives you a few things to consider.

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Stop Handling Your Art Like It’s Homeless

There’s much to learn in is video of Polly Apfelbaum installing her work at the Museum of Modern Art. In particular, pay attention to how she cares for the individual components. You have to start treating your art like it belongs in a museum. If you don’t, no one else will.

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What’s to love about the guerrilla knitters

Someone is going out of his or her way to make sure tree trunks and sign stakes are kept warm and stylish this winter. Some graffiti artist is plastering trees and public spaces in West Cape May, New Jersey with . . . . knitting! Here are three lessons to learn from the guerrilla knitters.

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Schedule a preview of your art

Home-based art sales are all the rage. I love the idea because these sales have low overhead and the comfort factor: you’re welcoming your guests into a relaxed, familiar setting. But regardless of how comfortable the setting is, the focus is still on making sales.

Did you ever consider that inviting your fans into your (or someone else’s) home could be a reward in itself? It could be your way of saying Thank You for their support.

Follow the example of artist Janice Mason Steeves. Instead of planning a sale, you could schedule a preview.

Janice Mason Steeves, River of Longing. Oil on panel, 34 x 26 inches. ©The Artist

Let’s say you have a new body of work and an upcoming exhibit of that work. You invite your fans

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Paying extra for viewing a single masterpiece

What’s it worth to you to view a masterpiece? Should art be for the masses and available to view free of charge? This is a follow-up to last week’s Deep Thought Thursday.

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Podcast: Take over a vacant storefront–legally

Vacant commercial spaces make attractive exhibit venues for your art and benefit the landlords, the city or town, and the artists involved.

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Take over a vacant storefront--legally

This economy is producing surprising opportunities for those who are willing to think outside of the box.

Take for instance, artists in the United Kingdom who are turning vacant storefronts into what are being called “pop-up galleries.” The name aptly describes art spaces that show up out of nowhere and then, Poof!, disappear after an exhibit closes.


Jackie Tice, Light Beam. Oil on canvas, 72 x 24 inches. ©The Artist

The spaces for pop-up galleries are given to artists and curators to exhibit art at no charge. The arrangement is a win-win-win for all involved. First, these phantom galleries are a solution for landlords and property managers who try to keep empty spaces attractive to potential renters. Second, city leaders embrace them because they make shopping areas more appealing and bring in new visitors.

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Podcast: Appraise an online gallery

Every day there are new opportunities to show your art online, but how do you know which online galleries are legitimate? Appraise an online gallery by asking questions and assessing its components. Asking questions is not a sign of distrust, but a hallmark of a responsible professional.


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The last episode of the Art Marketing Action podcast was November 22, 2010. You can listen to or download any episode on iTunes.

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Podcast: Promote an out-of-town event

Have an out-of-town event and wondering how you can promote it from afar? Today’s podcast (below) gives you 10 sure-fire suggestions for promoting your event without ever leaving your home.

Here’s the 11th idea: Start a countdown.

Build anticipation for your event by ticking off the days leading up to it.

It’s easiest to do this on a blog and on your social media profiles, but you could also do it with an email blast for people who have opted in. (If they opted in for monthly emails from you, don’t start sending them daily messages! You could start with weekly messages–being clear that it is only temporary and they can opt out at any time.)

Of course, you have to give people something new each day so that they will anticipate whatever is coming

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Advantages & Disadvantages of Artist Co-ops

On this blog tour stop for I’d Rather Be in the Studio! Brenda Marks asks me this:

What do you see as the advantages and disadvantages of belonging to an art cooperative?

Wow! I’ve never been asked this before. I think I came up with a pretty good list of things to consider, although I realize it’s a starting point.

Brenda’s blog is no longer available, so I have reposted my response here.

Advantages & Disadvantages of Artist Co-Ops

Let’s look at the advantages and disadvantages together and I’ll try to be as brief as possible.


Brenda, you’ve been a subscriber of mine for a while now. You have certainly heard me say at one point how important I think it is to be engaged with other artists. Great things happen when artists get together and share ideas. A well-run artist co-op can provide that.

On the flip side,

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