goals

Katrina Thorstensen pastel

The Big Secret About a Successful Art Career or Business

Successful artists are committed to their vision and hard, consistent work.

I’ve seen many artists doing whatever they can to avoid this hard work. Art should be fun, they think. So they keep looking for something that would make their businesses fun and easier.

Well, art can be fun. An art business or art career is about rolling up your sleeves and getting to work. You do it because that’s what’s required.

The Big Secret About a Successful Art Career or Business Read

Sara Drescher watercolor painting clear water bottle balanced on white and gold teacup sustainability | on Art Biz Success

Commit to Something Big

Post-show deflation is real.

But you don’t need to have a show end to experience the business blues. Maybe you’re down because you don’t have a show, you aren’t selling, or people aren’t signing up for your workshop.

Time to explore the next thing.

Commit to Something Big Read

Dance with Me 12x12" collage with washi wood assorted papers acrylic on panel from Curvy Geometric series © Nancy Egol Nikkal

The Art Biz ep. 71: Goals for Artists and What You Should Be Focusing On Instead

I teach setting goals for artists. It’s the first lesson in the Art Biz Accelerator.

I encourage all of my artist-clients to articulate their goals because they have to know what they want to achieve before I can support them.

And, yet, I know there is something far more important, and more difficult, than setting goals: Doing the work.

We just survived a year in which we lost control of so much in our lives and businesses. We lost control of whether a venue would be open for a show or whether a live workshop would go on as planned or be canceled.

But, in fact, we never had control of these things in the first place.

You will never be able to control results or outcomes, but so much else is in your command. Before we move on in the conversation, let’s first look at goals.

SMART Goals for Artists

I used to teach how to set SMART goals for artists, which is a system for articulating goals and deadlines—a system that was definitely not devised by an artist. The acronym stands for:

  • Specific
  • Measurable
  • Achievable
  • Relevant
  • Time-bound
  • The way I taught SMART goals to my clients and students was fairly rigid. Goals had to be articulated as an affirmation and include the due date: I will do [this] by [this date]. If my student or client didn’t write it to my standards, I made the necessary corrections.

    While I understand this is a tested system that has been used by millions of people through the years, I have let it go. It doesn’t work for most of my artist-clients.

    I think the reason it doesn’t work is because

    The Art Biz ep. 71: Goals for Artists and What You Should Be Focusing On Instead Read

    More Faithful Than Contrivance by Jennifer Anderson Printz

    5 Week Push for Your Art Goals

    Caught you!

    You were looking at your calendar. You’re counting the days until a fresh start. Thanksgiving … Christmas … New Year’s Eve … and, at last, January 1. Or, rather, January 2 because no one works on the first day of the year.

    Maybe you’re lamenting the fact that it’s the end of the year and there is much left undone. (Incidentally, the core message in this post applies regardless of the time of year.)

    You had big plans last January, right? That’s when you were wearing rose-colored glasses with glitter on them and sipping the New Year’s Kool-Aid.

    Now you’d rather think about next year and give up on this one. You are so ready for a fresh start. After all, the holidays are upon us and, if we’re being honest, very little gets done during the holidays what with all the baking, decorating, wrapping, card-writing, shipping, egg-nogging, and Hallmark-movie-watching (no judgment).

    Stop This Nonsense

    If this is you, stop it. This is unproductive, and it’s no way to run a profitable art business. You can’t make progress or maintain momentum if you’re effectively writing off more than 5 weeks at a stretch.

    Five weeks is plenty of time to make an impact. It’s plenty of time to get sh*t done. It’s plenty of time to cross a few things off your list.

    Every day is precious.

    Every day presents an opportunity that you can either grab with gusto or thumb your nose at.

    High achievers don’t write off weeks at a time because they prefer the excitement of a New Year to the hard work of the current one.

    Reevaluate Your Priorities

    If you find yourself looking forward to the New Year rather than putting your whole heart into finishing this one in style, you have some difficult questions to answer.

    5 Week Push for Your Art Goals Read

    Handmade cards by artists

    The Art Biz ep. 32: Success Is Complicated

    What does it mean to be a successful artist?

    We readily throw around the word “success” without defining what it means for us.

    I am guilty of the same. My business is Art Biz SUCCESS. My signature program is the Art Career SUCCESS System.

    But what does Success mean to you and to me?

    In this bonus episode of the Art Biz Podcast (accompanied by a complete transcript) I explore the word Success.

    I’ve been exploring this on my own for a few months now and, confession–or perhaps it’s a warning–I can go a million different directions on this topic. I’m not going to give you a nice package so that, by the end of the episode, you’ll know exactly what success means to you.

    I ask you to go on a messy journey with me. One that takes twists and turns and definitely doesn’t end where it begins.

    But maybe … just maybe … hopefully … it will serve you.

    The Art Biz ep. 32: Success Is Complicated Read

    Robin Edmundson painting

    The Art Biz ep. 12: The Bumpy Road to Success: Stories from Our Clients

    I believe in the power of being part of a dynamic group of ambitious people.

    You can’t possibly get everything you need from a single person, and I can’t possibly know everything there is to know about artists’ businesses and careers. That’s why I created the Art Biz Inner Circle and why it has grown over the years.

    Our members represent a wide range of media, personal goals, and geographical regions – including quite a few who are overseas. Yet they rely on one another for inspiration, motivation, strategies, and accountability.

    Throughout the year, we have watched many of our members create and attain their stretch goals – several of them doubling (and more) their income from last year.

    We supported members as they struggled and reorganized their plans. Yes, even the ones who attained their big goals encountered bumps along the road to success.

    Our team of coaches is top-notch (I don’t trust just anyone with my clients).

    In this podcast, I talk with Debby Williams and Cynthia Morris, who serve as coaches for our members in the Art Biz Inner Circle. We discuss the celebrations we witnessed as well as the many struggles our artists faced and we provide numerous tips to help with your artist journey.

    The Art Biz ep. 12: The Bumpy Road to Success: Stories from Our Clients Read

    Committing To Your Art Career Journey

    Last week I dragged my busy butt down to a mineral springs resort and spa for a getaway with my dear friend, Kelly.

    Road trip!

    Conveniently, the getaway coincided with a discussion I had with one of my coaches about the need to create more “space” in my life.

    Since that time, which hasn’t even been two weeks, I have found space not only in soaking in the springs, but also in embracing silence; seeking questions rather than answers; and saying No.

    Kelly and I also found space on the road. The trip down to the springs should be just over 5 hours. We somehow turned that into 7+ hours.

    There are people who see the dot on the map and race toward it without stopping for a restroom break. And then there are those who, like me, look for any diversion to learn or to be entertained along the route.

    I tend to explore on my road trips. I have been caught:

    • Coming across a newspaper from a nearby town and rerouting the return trip because it might be an ideal place to retire. (It wasn’t.)
    • Visiting the local cemetery.
    • Driving out of the way because I heard on NPR about the “green” rebuilding of Greensburg, Kansas ten years after a devastating tornado and I wanted to see it. (It’s pretty cool. I’d go back! And I’d eat again at this Mexican restaurant where they were lovely and one of the few places open on Memorial Day.)
    • Veering an hour off the interstate to see a visionary artist’s creation.

    Yeah, I could get there faster if I focused on the dot on the map, but where’s the adventure in that? I prefer the stories I can gather along the way – stories that will become part of the fabric of my life forever.

    What stories are you gathering?

    Your Career Journey

    Your career path is marked by exhilarating highs and devastating lows. I wish I had learned earlier the wisdom in riding the waves rather than fighting against them.

    When you seek shortcuts, you miss out on opportunities that might lead to bigger rewards.

    When you have your eye only on the end goal (the dot on the map), you become blind to all that can enrich your art and life.

    I contend that if you aren’t committed to the journey of your career, you surely won’t be satisfied with the destination.

    Of course, the journey isn’t all roses and fairy dust. It’s

    Committing To Your Art Career Journey Read

    Why Having No Boundaries Is Killing Your Art Career

    A neighbor knocks on the door and invites you to coffee during studio time. Mmmmm. Coffee would be good, you think. Do you take her up on her offer?

    Everyone in your artist organization knows that you are the go-to guy to get stuff done, so they ask you to chair a committee for next year’s group show. You know your schedule is packed, but you feel a sense of duty. Do you give in and help them out?

    Every time your father gets the chance, he insinuates that you aren’t a real artist. It’s really driving a wedge between the two of you. Do you say anything?

    You hop on to Facebook to post to your business page and are tempted to click on an old (and previously long-forgotten) roommate to see what she’s up to. Do you do it?

    In order to act confidently in these situations, you need to have a solid commitment to the boundaries around your life and career.

    Bagging your studio time, agreeing to be the go-to volunteer, allowing people to poop on your dreams, and wasting time on social media are all career-killers.

    Here’s how you can handle these situations.

    Why Having No Boundaries Is Killing Your Art Career Read

    Barbara Ferrier painting

    What’s Your #1 Goal for the New Year? (Curious Monday)

    The New Year brings a time for reflection, but also renewal. There’s a blank slate – a sense that we can accomplish whatever we set our minds to.

    These open-ended possibilities are often debilitating.

    If it’s possible for us to do anything, why can’t we do everything?

    Well, because you can’t. You just can’t.

    You don’t have the time, the resources, or the energy to tackle everything you want to accomplish.

    That’s why it’s important to prioritize, and this is where goal-setting comes in.

    Some people may pooh-pooh goals, but I find that they’re a necessary step to not only getting things done, but also for feeling complete.

    When we don’t have a goal and projects to mark off our list, we wander aimlessly and are never quite satisfied.

    As you’re planning your year, what do you think is the most important goal you can accomplish in your art business in 2017?

    What’s Your #1 Goal for the New Year? (Curious Monday) Read

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    Your Artist Mailing List: Rethinking + Assessing

    Get a transcript of episode 182 of The Art Biz (Rethinking Mailing Lists for Artists) followed by a 3-page worksheet to evaluate the overall health and usage of the 3 types of artist lists.

    Where can we send it? 

    To ensure delivery, please triple check your email address.

    You’ll also receive my regular news for your art business.

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