The second principle of no-excuse self-promotion, according to I’d Rather Be in the Studio is: “Connections are critical to your success. To succeed, you must make an effort to meet new people and to maintain relationships.” But not all connections are equal. Some connections can be detrimental to your art, your emotional well-being, and your growth.
Beware of Poisonous Relationships Read
One of my Art Biz Bootcampers recently asked a question of our group that I think deserves a bigger stage. Deep Thought: Do you have any rituals around rejections? Maybe something involving screaming, hiding, crying, or throwing things?
One of the most valuable things you can do in your marketing is to teach people how to look at and appreciate your art. It’s not just good for you, but a gift that will last throughout the lives of those who experience it. I learned long ago when I worked in a museum that teaching people how to look at art empowers them and gives them confidence. Teaching people how to look at art empowers them and gives them confidence. Empowering them with skills is invaluable – to both you and them.
Doesn’t it feel good when other people say nice things about you and your art? It’s easy to pass along this sensation to those you care about. Sharing the stage and shining the spotlight on other people will turn them into fast fans while taking some of the weight off of you to promote your work all of the time. It will also make you feel good!
Share the Stage to Make Fast Fans Read
If “Follow Your Passion” works for you, heed the call! I’m not going to tell you not to follow your passion. You just won’t hear me offering those words as quick-and-easy business advice, which is often how they appear in print. Here’s my alternative version, which I hope serves you.
Why I Never Advise You To Follow Your Passion Read
When is the last time you promoted your art without relying solely on email and social media? Apply a similar mindset to your marketing that you use in the studio when you’re trying to work through a problem. Try something new. Anything!
It’s easy to get caught up in the latest this or that and lose focus. Slow down and remind yourself of these building blocks for your art career. It’s the annual Memorial Day post.
Never Forget: Reminders for Your Art Business Read
Last week, in celebration of my 10-year anniversary at Art Biz Coach, I gave my top 10 pieces of marketing advice from the decade of this newsletter. Today, let’s look at some sound business advice that it pays to review from time to time – another top 10. 10. Proceed with caution when donating your
Fail-Proof Business Advice from 10 Years of Art Biz Coach Read
Every piece of original art has tremendous energy. It vibrates with the colors and intentions you created. Share this with your audience and you are not only creating an object they can see, but one they can experience.
3 Things Artists Can Do to Connect with More Art Buyers Read
I gave away a copy of my book to an artist unknown in the faraway land of Australia. Something very cool happened as a result. Read about it.
There Aren't Enough Read Hours Read
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