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Cathy Nichols

The Art Biz ep. 154: The Key to Success on Social Media with Cathy Nichols

While not everyone will be interested in your art, you can choose to focus on those who genuinely love your work. To embrace what is rather than wishing for it to be different.

Cathy Nichols went from 5,000 to 107,000 Instagram followers in 3 years by researching who they were and why they were following her. She shares valuable insights about how she continues to grow her art business with joy and authenticity.

The Art Biz ep. 154: The Key to Success on Social Media with Cathy Nichols Read

abstract watercolor with blues, gold, orange, light red and textural black marks—the central image surrounded by a black arch ©artist Sara Schroeder | on Art Biz Success

The Art Biz ep. 119: Growing Beyond Being an Instagram Artist with Sara Schroeder

For more than a year, Sara Schroeder has been using tools like journaling and the Enneagram to discover more about herself and explore where she wants her work to go.

Now she wants more. She knows there is more than posting and looking for sales online, so she has stepped back and reassessed. She’s ready for a brave step.

In this episode of The Art Biz, we talk about how she’s approaching her business these days, how her Instagram strategy has evolved, and how she is preparing for her upcoming solo show.

The Art Biz ep. 119: Growing Beyond Being an Instagram Artist with Sara Schroeder Read

Pastel drawing of crashing ocean waves in blues, greens, and grays

The Art Biz ep. 67: Growing Your Art Business on Instagram with Jeanne Rosier Smith

So many artists have benefited from Instagram. This isn’t news. It comes up frequently in my interviews, and it’s so ubiquitous that I haven’t been able to pinpoint a specific lesson to devote an entire episode to.

Until now.

Jeanne Rosier Smith’s success on Instagram wasn’t random. She made a conscious decision to focus on using Instagram to grow her following and expand her art business, and it has paid off. As you’ll hear, she has been focused and deliberate in her use of the platform, while also allowing a great deal of flexibility in the process.

It’s important to Jeanne that using Instagram is, above all, fun.

In this episode, I talk with Jeanne about the strategies she has used for the past 3 years to build a following of 37,000 and reach the 6-figure mark in sales for each of those 3 years.

You’ll also hear about how she maintains good relationships with her 8 galleries even while selling on Instagram, and why she doesn’t schedule posts in advance.

The Art Biz ep. 67: Growing Your Art Business on Instagram with Jeanne Rosier Smith Read

Col Mitchell's Facebook Page

Bite-Sized Social Media Insights

I am lucky to interview people who have plenty of knowledge to help artists grow their businesses. Coincidentally, the three most recent interviews I’ve conducted have been related to social media. While my clients might have focused on one part of the interviews, I had my own takeaways. Here are my big insights from each of these.

Bite-Sized Social Media Insights Read

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Your Artist Mailing List: Rethinking + Assessing

Get a transcript of episode 182 of The Art Biz (Rethinking Mailing Lists for Artists) followed by a 3-page worksheet to evaluate the overall health and usage of the 3 types of artist lists.

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