Are you announcing, commanding, or inviting in your marketing messages? There is a place for each of these in your art marketing, but I encourage you to be aware of which you’re using and when. An announcement is a presentation of the facts. “I’m having an exhibition. The opening is at this time and this place. Here’s how you see my art.” Tamara McElhannon’s lovely announcement is pictured here.
Are You Announcing, Commanding or Inviting? Read
Are you announcing, inviting, or commanding? Sometimes announcements are all that is needed – there’s nothing to invite people to. But if you want people to show up, let them know you value their attendance. Invite, don’t command.
If You Want People to Attend Read
Whether you’re sending an invitation to an exhibit opening, an open studio, or a holiday party, be sure you’re answering all of the questions the recipients might have. Here is a checklist you can use as a starting point.
Checklist for Your Invitations Read
One of the excuses in my book – excuses that keep artists from promoting their art effectively – is “I don’t want to bother people.” You know what it feels like to be bothered and you don’t want to do that to anyone else. But don’t err to the other extreme.
Is Your Message Annoying or Informative? Read
Robert Mapplethorpe “believed the show began with the invitation and each one was meant to be a seductive gift.” How could you seduce your patrons with your next invitation?
Your Exhibit Begins with the Invitation Read
David Castle, Elementals, Candied Trees. Watercolor on paper mounted on canvas, 22 x 30 inches. Private collection. (c) The Artist Everyone wants to know the answer to this question. How long should someone remain on your mailing list? Or, more to the point, why should you keep someone on your mailing list after five years
Don’t Shrink Your Mailing List Just Yet Read
Get a transcript of episode 182 of The Art Biz (Rethinking Mailing Lists for Artists) followed by a 3-page worksheet to evaluate the overall health and usage of the 3 types of artist lists.
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