legacy

The Art Biz ep. 31: Building a Legacy Brand and Destination with Sean VanderVliet

Regular listeners of the Art Biz Podcast know I love to explore the topic of legacy–the mark you’re leaving on the world. Check out my conversations with David Paul Bayles in episode 15 and Mary Erickson in episode 19.

So when I heard Sean VanderVliet say the L word, I knew I had to talk with him. He thinks big and I like that.

Sean is the artist behind Fenway Clayworks based here in Denver, Colorado, and in just a few years he has created a brand and a buzz around his functional pottery. A number of Denver’s finest restaurants commission Sean for their signature dinnerware.

He wasn’t always a ceramic artist. For a number of years Sean worked in tech startups and even, with partners, started his own niche business for rock climbers. He has been able to translate the lessons he learned in those positions to his career as an artist.

Sean says that people work with him because they see his passion. Although 60% of his current business is from commissions, he makes work only in his style. If you want something with a flower or aspen tree on it, look elsewhere.

He enjoys immensely the collaboration with chefs and others, but he is also clear that not everyone is a customer. This is just one of the numerous business lessons in Sean’s story that are applicable regardless of the type of work you do.

After hearing his vision, you may want to start looking out for a Fenway Clayworks in your neighborhood.

Our topics of discussion include:

The Art Biz ep. 31: Building a Legacy Brand and Destination with Sean VanderVliet Read

The Art Biz ep. 19: The Investing Artist: Art, Real Estate, and Legacy with Mary Erickson

I met Mary Erickson in person for the first time at the 2016 Plein Air South in Apalachicola, Florida. We bonded over cocktails and oysters. (Mary is the only person who has ever convinced me to eat oysters.)

I was immediately impressed with Mary’s business savvy, as I know you will be. Her art sales have paid for her lifestyle, which is comfortable and adventurous, but far from extravagant. She is a discerning investor and wise with her finances.

Mary says she paints so that she can buy real estate so that she can collect art–paintings by other artists. You’ll hear all about it in the latest episode of the Art Biz Podcast. You’ll also hear about:

  • How she started selling and why she believes being involved in your community is key to an artist’s success.
  • How she keeps up with the 8 different galleries that represent her.
  • Mary’s legacy project: High Ridge Gardens, a bird sanctuary and artist retreat on her property, which she will leave with a funded endowment.

And you’ll learn the one finance book Mary recommends you read (if you only read one).

I hope you’re inspired by this conversation with Mary Erickson. Click on continue reading to listen in.

The Art Biz ep. 19: The Investing Artist: Art, Real Estate, and Legacy with Mary Erickson Read

The Art Biz ep. 15: Confronting Your Professional Legacy: David Paul Bayles

Last fall I received an email from David Paul Bayles, who was a member of my class at the time. The email read, in part:

Recently The Bancroft Library at UC Berkeley (third largest special collections library in the U.S.) created The David Paul Bayles Photographic Archive to create a home for my life’s work.

I am driving down to meet with them on Monday to place a large number of prints and oral history audio files into the Archive.

Whoa. How cool is that? A major institution deemed David’s work worthy of saving forever – all together under a single roof.

After peppering David with questions, I knew that his was a story that needed to be shared with you.

I have been concerned about artists’ legacies and what they are doing to prepare themselves and their loved ones for their passing. What happens to the work and the records after they’re gone?

In this episode of the Art Biz Podcast, David tells us what his professional archives consist of, including his photos, writings, records, and audio files.

He also gives us insight into the process of negotiating with the Library – fascinating stuff. And, yes, it includes lawyers.

Of course, we also talked about his art and why he chose to focus on photographing trees throughout his career. A better way to frame the question is how the trees chose him.

And we ended with a discussion of David’s next big goals. What comes after finding a permanent home for your entire life’s work? For David, it’s an artist residency and a traveling exhibition.

As you listen, pay careful attention to all of the people David has connected with along the way. His story is one of finding and nurturing connections.

And it all started with a fire …

The Art Biz ep. 15: Confronting Your Professional Legacy: David Paul Bayles Read

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Your Artist Mailing List: Rethinking + Assessing

Get a transcript of episode 182 of The Art Biz (Rethinking Mailing Lists for Artists) followed by a 3-page worksheet to evaluate the overall health and usage of the 3 types of artist lists.

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