mailing lists

©Barbara Lee, Aspens - Hope Valley, California Sierras. Photograph.

Gentle Persistence Pays Off

Your contact list is your #1 asset, but you have to nurture it. You must grow it, feed it, and hold it precious. It is from your list that 80% of your sales will come, if you do the work. That’s why I have called the process of list-building “cultivating collectors” since 2002. It’s not “get collectors quick!” or “sell art right now!”

Gentle Persistence Pays Off Read

Jessica Pisano, Sunset Marsh. Acrylic and gold leaf on black-and-white photograph.

Stop Waiting for People to Sign Up

If you have been ignoring your contact list or relying solely on people to sign up for your email updates with an online form, it’s time to re-commit to nurturing your contacts. Your contact list is where you store all of the people you know or would like to know. It’s storage. You can safely

Stop Waiting for People to Sign Up Read

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Your Artist Mailing List: Rethinking + Assessing

Get a transcript of episode 182 of The Art Biz (Rethinking Mailing Lists for Artists) followed by a 3-page worksheet to evaluate the overall health and usage of the 3 types of artist lists.

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