It’s the darndest thing about having a website: people aren’t going to visit just because you build it.
Creating a website is just the first step. Now you have to attract people to it, and driving traffic to your site is an ongoing task.
Add some of these ideas to your marketing mix for more eyes on your art.
Best, Basic Practices
1. Write a newsletter article with a hook, which requires recipients to visit your site to read the end of the article.
2. In your emails and social media posts, tell people why they should click. What’s in it for them? Why should they interrupt their focus and visit your site?
3. Give something away to people who visit your site and sign up for your list.
4. Mention your website address on your voicemail.
5. Add your website address to the back or underside of your art! If an attached piece of paper disappears, the website will still be with the piece. (If you work through galleries, run this by them first.)
6. Blog regularly. People are more likely to return if they know there is going to be fresh content.
Social Media Strategies
7. Ask a few bloggers you admire if you could write a guest post for them. Include the link to your website in your byline.
8. Make sure your website link is visible to the public on your personal and business profiles on Facebook, Instagram, Pinterest, and LinkedIn. I’m surprised at how many artists don’t do this. (See more about this under One Final Lesson at the bottom of this blog post.)
9. If you have a business page on Facebook, see that it is your employer on your personal profile. It’s easy to do. Click on “Edit Profile” and then “Add a workplace.” Start typing in the name of your business page and save.
10. Change your website URL frequently on Instagram. Feature links to