marketing strategy

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2 Guidelines When Requesting a Donation

You’re probably accustomed to people asking you to donate your art to this or that cause, but have you ever been on the other side?

Have you ever been the one making the request for a donation?

There will come a time in your art career when you must ask for donations. Not just money, but also gifts of services or products.

You have to be very clear about what you want and how you might reward the gift in return. Here’s how …

2 Guidelines When Requesting a Donation Read

billboard-here i am

6 Ninja Tips for Getting Noticed

If you’re feeling a little like a wallflower or left out of the art conversation, here are six tips – short of renting billboard space – to get you back on the radar of the VIPs in the art world. Most of these actions work well with arts administrators, arts writers, gallery directors, or curators. Any one of them would be a step in the right direction.

6 Ninja Tips for Getting Noticed Read

Kerry Thompson (a.k.a. Kerry Millard) talks about illustrating a book.

DIY Not DIA Marketing

Art Biz Coach was launched 11 years ago after I heard from many artists that they wanted an agent. They were looking for someone to do the work for them so that they could stay in the studio and work. I opted to teach artists how to best represent themselves and take control of their careers (Do It Yourself or DIY) without doing it alone (DIA).

DIY Not DIA Marketing Read

©Cynthia Morris, Walnuts at Palermo Market. Used with permission.

Are You Nuts?

You’re probably familiar with this quote: “Insanity is doing the same thing over and over again and expecting different results.” If the quote is true, are you nuts? Have you been promoting your art the same way for years and expecting improved results?

Are You Nuts? Read

Deep Thought

Your $350 Marketing Budget

You have $350 to use for marketing in your current budget. Let’s just say it’s for the month. Deep Thought . . . What options do you see for using the $350 for marketing your art? What do you feel is the best use of $350 for marketing your art right now?

Your $350 Marketing Budget Read

©Dianna Poindexter, You & Me. Oil on masonite.

Love Your List

The people who give you their postal and email addresses are your secret marketing weapon. They have trusted you with their information and said they want to hear from you. They’re your Valentines! Pull an arrow from your quiver and aim some love in their direction.

Love Your List Read

Premature Social Networking

Have you ever watched Restaurant Impossible on the Food Network? This TV show with a muscled drill sergeant as its star teaches some of the best business lessons on TV while trying to revitalize failing restaurants. It’s no wonder the restaurants are in trouble when they haven’t figured out food costs, don’t know what their projected earnings are, and lack leadership.

Premature Social Networking Read

Sign I came across in Black Eagle, Montana for the 3-D International Restaurant and Lounge. I was told the 3 Ds are “drinking, dining, and dancing,” but let’s pretend they are delight, differentiate, and depend.

The 3 Ds of Real Mail Marketing

Are you neglecting real mail (a.k.a. “snail mail”) as part of your marketing strategy? We’ve been so spoiled by the immediacy and low cost of email that many of us have forgotten about the advantages of real mail. In the season of holiday cards, gifts, and Christmas letters, let’s remember why it’s still valuable to your art business to use the post office.

The 3 Ds of Real Mail Marketing Read

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Your Artist Mailing List: Rethinking + Assessing

Get a transcript of episode 182 of The Art Biz (Rethinking Mailing Lists for Artists) followed by a 3-page worksheet to evaluate the overall health and usage of the 3 types of artist lists.

Where can we send it? 

To ensure delivery, please triple check your email address.

You’ll also receive my regular news for your art business.

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