Most artists start an e-newsletter with good intentions of staying in touch with their list. They imagine a monthly newsletter with regular columns, special features, and a calendar of upcoming events. It starts out good enough, but then something goes wrong for some artists. It goes a little like this . . . One newsletter […]
Conquering Newsletter Anxiety Read
Let’s talk about anything you want. You start. . . I want to talk about my newsletter. I hate receiving other people’s newsletters when they’re mostly “buy stuff from me,” so I’m looking for other options to make my newsletter valuable to recipients. Ultimately, the purpose of my newsletter is to create sales. . . Whoa. I was with you until that last sentence. Your artist newsletter isn’t for making sales.
Why Artists Publish A Newsletter Read
Have you wondered why you write regularly on your artist blog and send a newsletter?
Seems like you’re duplicating effort, right? You’re tangled up in knots because you can’t see the difference between the two or the value in having both. Let’s see if I can help untangle this mess for you.
Untangling Blogs and Newsletters Read
Artists everywhere are throwing their arms up in frustration. Sure, it’s great to have free self-promotion tools on the Internet, but . . . Dang! . . . enough already! Website, blog, newsletter, email, Facebook, Twitter, G+, LinkedIn, YouTube, Pinterest. The list just keeps exploding. How do you keep up with it all? The answer is: You can’t!
Coordinating Your Marketing Efforts Read
If you’re looking to expand your online presence and influence, content creation is paramount. Here’s a simple 2-step process to follow in creating a content structure.
A Simple Structure for Creating Content Read
Three words that can revolutionize artist newsletters: Focus! Focus! Focus! The mission of your newsletter should be to engage people and to forge a stronger connection between readers and your art.
Why Most Artist Newsletters Stink (and What To Do About It) Read
Take a look at how the newsletter from the American Craft Council so visually appealing. Then consider how your art is visually laid out on a page. How do your colors, fonts, and images relate to one another? Squint your eyes. Is the art the most important element in the message?
A few months back, Laura said that she felt the idea of newsletters is “broken.” Since I’ve been wrestling with the format of the Art Marketing Action newsletter for a few months now, Laura’s comment got me thinking. Are newsletters still of value?
Artist Newsletters < Deep Thought Thursdays Read
I start writing the Art Marketing Action newsletter a week ahead of time. I have Evernote notebooks full of possible topics to write on, but my best newsletters are in response to something happening at the moment.
The Process of Producing a Newsletter Read
Wendy Edsall-Kerwin faithfully sends a tri-fold newsletter about her metalwork 8 times a year. Her Winter 2011 edition caught my eye because of this article, in which she shows collectors why she must raise her prices
Raising Your Prices: A Lesson for Breaking the News Read
Get a transcript of episode 182 of The Art Biz (Rethinking Mailing Lists for Artists) followed by a 3-page worksheet to evaluate the overall health and usage of the 3 types of artist lists.
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You’ll also receive my regular news for your art business.
