Make Time for Proactive Marketing

Alyson Stanfield and Midland Artists

Marketing isn’t something you do when you feel like it. Marketing tasks shouldn’t be squeezed into your schedule. You must make time for marketing. You must become more deliberate with your marketing. I know what I’m talking about.

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Quick! 4 Lists to Review in IRBITS

I'd Rather Be in the Studio Book

I think of IRBITS as a reference book, but some people read it cover to cover and never look at it again. I’d like for that to change. There is plenty of face-saving information between the covers that you shouldn’t miss. Here are four to review right away (all page numbers are from 2011 edition). 1. General Guidelines for Writing Your Artist Statement

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13 Truths About Marketing Your Art

1. No one can promote your art more effectively than you. No one knows it better than you and no one cares about your success more than you. 2. If you don’t believe it can happen, it won’t.

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Task List Navigation for Peace of Mind

Everyone feels overwhelmed at times. I find myself in this position more than I would like to admit and thought I’d share a process that has worked for me. First, make a list of everything that needs to get done, including the small steps necessary to complete the larger tasks. Everything!

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Winner of The 200-Word Artist Plan Contest

The winner of a copy of The $100 Startup by Chris Guillebeau is Alyson Sheldrake, who, I promise, received zero extra points because she has a cool name. I liked Alyson’s plan for the following reasons . . .

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Plan for a fruitful meeting

Informal meetings

A meeting is a meeting, right? Well, no. Sometimes you meet with people just to get to know them. Neither of you has an agenda. The tone is friendly because you want to see what you might have in common. You’re networking, whether for business or pleasure. You might exchange business cards and promise to stay in touch.

Formal meetings

Then there are more formal meetings. These are scheduled because you have an agenda. You want specific information or action as a result of this meeting. Perhaps you want the secrets of another artist’s success with public art commissions. Or maybe you want to find out from your gallery dealer what you could be doing to drive more sales. You also schedule meetings

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Tie up loose ends

Seeing January 1 on the calendar is enough to get almost anyone’s blood pumping. The thrill of starting fresh! The anticipation of creating new benchmarks and attaining new dreams! Oh, but wait. There’s a lot of crap that you need to get rid of –stuff that might get in your way if it doesn’t drive you crazy first.

What would it be like if the New Year felt . . . well . . . felt truly new?

This week’s action was first inspired by a previous edition of Rachelle Disbennett-Lee’s 365 Days of Coaching newsletter. She wrote:

I have what I call a Clean Slate week between Christmas and New Year’s. During this week, I clean my office, clean out files and cabinets, set up new files for the New Year and wrap up any loose ends.

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How to Have a Great Day

1. Decide that it will be a great day. This is the most important step.

2. Lie in bed thinking happy thoughts and envisioning your great day for an extra 15-20 minutes.

3. Get dressed and ready for the great day ahead. Put on something that makes you feel good.

4. Start the day with something inspirational: a podcast, a recording, a book, or a favorite (inspirational) blog.

5. Say hello to the sun and, in my case, the mountains.

6. Chug a glass of water.

7. Grab a cup of coffee or tea.

8. Eat breakfast and take

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