Your artist website is your portfolio these days. It’s usually the first place people go to get a full picture of you and your art.
Your website is the 1 piece of virtual real estate that you have 100% control over. You select what people see and define how they will navigate the experience. Are you ready for them?
This is a focused conversation with Jessica Burko about artist websites.
It’s difficult to curate a show of your own work—to separate your complex feelings following the creative process. It might be helpful when necessary to think about your art like a museum thinks about its collections.
Museums have permanent collections that they own, but they don’t keep the work in one place. They present fresh viewpoints, mixing up the pieces to give new perspectives. They also approach curating as an additive process. You start with the best and add only what will strengthen the curatorial thesis.
A museum would never try to cram as much as possible into one show.
Curating the Art on Your Artist Website Read
We started talking about what it means to curate art and then looked at guidelines for you to do the job yourself. Today I want to give you some ideas to help freshen up your art – not just for others, but for you. You will learn things about your art when you challenge yourself to look at it in new ways. Because we’re meeting in a virtual space, we’ll look at how this might be done on a website, but everything I share here could be applied to a live venue.
Remix Images of Your Art for a Fresh Look Read
Poor things. They’re barely three years old and they’re already considered past their prime. I’m not talking about the horses running the Triple Crown races this year. I’m talking about your art – where you should and shouldn’t show aging work.
Should Your Older Art Be Put Out to Pasture? Read
If you’re using Microsoft Word to create your résumé and are finding your columns out of line, I suggest using the Tables feature.
Use Tables to Line Up Your Résumé Read
Artists and others can use the WordPress blogging platform as a content management system (CMS) for their WordPress sites. You can manage your portfolio, update your CV, and post upcoming shows and exhibitions by using WordPress PAGES.
Manage Your Artist Portfolio in WordPress Read
Last week I reviewed a formal biography and gave you an easy-to-use, three-part bio format. If you missed that post, you can find it here: Work On Your Biography. You don’t always need or want a stiff-sounding bio. In fact, if you want to relate directly to your fans, an informal bio is a better
Artists need biographies for grant applications, websites, and more. If you’re confused about how to write your biography–or the different tones it might take–read this week’s newsletter. I give you an easy 3-part approach to writing a bio.
Art Marketing Action: Work On Your Biography Read
You’ve done a lot of research to find galleries where your work fits, so don’t blow the submission process. While there is no standardized format for submitting your portfolio to galleries, you can earn points by being professional from the get-go. Find out what the gallery wants and follow its wishes to a T.
Give Galleries What They Want Read
Get a transcript of episode 182 of The Art Biz (Rethinking Mailing Lists for Artists) followed by a 3-page worksheet to evaluate the overall health and usage of the 3 types of artist lists.
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