A Template Letter for Informing Collectors of Price Increases

Artist Mckenna Hallett used her wordsmithing skills to create a template you can use to inform collectors about price increases. She says any contact you make with buyers is a marketing opportunity. Don’t miss out!

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Informing Collectors of Price Increases <-Deep Thought Thursday

How do you tell collectors your prices have gone up? They need to know and will undoubtedly be happy for your success, but how do you tell them in a way that is comfortable for you?

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Increase prices for your art (perhaps)

Keith Bond

It must be something in the air. Pricing art has been on the minds of a number of my clients in the last few weeks. Almost all are interested in raising their prices and almost all of them should raise their prices.

Raising prices isn’t something I take lightly or recommend frequently. In fact, just a few weeks ago I was at an exhibit and was aghast at the high prices on one emerging artist’s work. Increasing your prices happens only after you’ve taken into account a number of factors. Here are six to consider.

Keith Bond, Oakley Winter. Oil on linen, 20 x 26 inches. ©The Artist

1. You did the math and it just didn’t add up. You finally sat down with a pencil and paper and figured out that

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