If you’re like me, you still have a little (a lot?) of gifts to find for the people on your Christmas list.
So … let’s help each other out.
If you have been marketing something as a great gift for loved ones, please describe it and share a link to it in the comments. This might include:
- <Fill in the blank>
Be detailed enough that we want to click and see. You’re pitching your product.
Do it with gusto!
When your income doesn’t match your aspirations, it’s easy to blame everyone but yourself.
But my students and clients understand that you have to accept 100% responsibility for your results when you want to be successful.
With that in mind, let’s look at 5 reasons why you may not be reaching your income goals.
1. You’re out to lunch.
What I mean by this is that your head just isn’t in the game. You enjoy making art, but you aren’t quite committed to turning it into a business.
The thought of the work required to run a business, or even the thought of finding out what might be required, is more than you can handle. So you ignore it.
It might not always be this way, but until you confront the truths about making money from your art, it ain’t gonna happen for ya.
2. You’re out of mojo.
We have all been in this dark place. The Universe rudely cuts the source of energy and magic that has been propelling us along.
Sometimes it happens after an opening or after a show comes down.
I’ve received a lot of emails recently from artists giving me a discount in the spirit of the season – if I buy. “My gift to you . . . because I appreciate you so much . . . is 10% off my work.” I’m not certain this is a gift, but I’m willing to change my mind. Can you convince me otherwise?
In 2006, I went on vacation, accidentally got into a new gallery while there, and wound up quadrupling my art sales. Over the years I have come to the conclusion that having your work in exactly the right location – a very specific type of place – can change your success as an artist dramatically.
Stop throwing the same sale over and over. Here’s a list of 8 different sales structures you can try. Try them all out, test the variables, and see what works best for you. 1. Flat discount on everything.
How do you get rid of an inventory of reproductions, note cards, calendars, or anything else you no longer want to promote and sell? Have a sale! Here are some parameters for structuring your sale. Count your inventory.
If you are struggling with the thought of marketing your art, stop thinking about selling so much – share, don’t sell! Sharing is authentic and comes from your heart. You don’t have to be a salesperson or do anything that isn’t natural. All you have to be is confident in your work and enthusiastic about sharing it with others.
A few weeks ago I had a sale of my audio products. I didn’t discount the products themselves. Instead, I bundled them together and added bonuses. If you’re open to creative solutions for selling your art, consider having a bundle sale instead of a discount sale of your products.
Product is a slippery word for many artists to embrace. Deep Thought Thursday: Is art a product? Is your art a product? If not, how is it different from a product?
Even if your sales are good, have you taken time to evaluate your expenses? You may be surprised to learn that venues where you have decent sales don’t necessarily increase your income.