22 Social Media Updates About Your Show That Won’t Bore Your Followers

22 Social Media Updates That Won't Bore Your Followers | Art Biz Coach

You’re having an exhibition of your art. Congratulations!

The promotional postcards are designed and ready to be sent. Check! You’ve planned a couple of emails to your list. Check!

Now … what can you share with your friends, fans, and followers that is more interesting than “Come see my show!” but relates the message that they’re really going to miss out if they’re not there?

How do you tweet, post, shoot, and pin your exhibition without boring your followers and yourself?

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When Marketing Your Art Feels Unnatural

If you are struggling with the thought of marketing your art, stop thinking about selling so much – share, don’t sell! Sharing is authentic and comes from your heart. You don’t have to be a salesperson or do anything that isn’t natural. All you have to be is confident in your work and enthusiastic about sharing it with others.

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Repair the Leaks in Your Marketing

Marketing is a combination of everything you do to promote your art. You need to periodically examine the tools and platforms you’re using to promote your art to locate and repair the leaks in your marketing.

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13 Truths About Marketing Your Art

1. No one can promote your art more effectively than you. No one knows it better than you and no one cares about your success more than you. 2. If you don’t believe it can happen, it won’t.

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4 Lessons from Naked Marketers

Guest Blogger Leah Markham shares 4 lessons she learned from her encounter with a unique marketing technique she experienced in a London park.

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Too commercial?

What does it mean for an artist to be “too commercial”? Is it possible for an artist to be “too commercial”? Do you envy people who are bold with their commercial-ness? What is the upside of commerciality?

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Never miss a chance to promote your art

I met Caroline Harnish at the Dorset Marble Quarry in Dorset, Vermont earlier this week. Well, we kinda met. As we were leaving, Caroline said in a soft voice, “Take a look at my website: MuralsByCaroline.com.” She had no idea . . .

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Increase Business with Testimonials

Joey Frisillo, Cloud Races. Oil

Artists publish testimonials in brochures and on websites to share the experience clients have had with them. A powerful testimonial is particularly effective for artists who work in the following realms:

Teaching classes and workshops Accepting commissioned work such as portraits or custom jewelry Competing for public art projects

Joey Frisillo, Cloud Races. Oil, 16 x 20 inches. ©The Artist

Testimonials are valuable in these three areas because they are heavily weighted toward service to someone or something else. You need to please people in order to succeed in these areas.

There are correct and incorrect ways to ask for testimonials. Let’s look at both using teaching as an example. For our purposes, we’re asking for the

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Art Marketing Action Podcast: Increase Business with Testimonials

Audio version of the post with the same name. Artists who are teaching classes and workshops, accepting commissioned work, and competing for public art projects can increase business with a powerful testimonial.

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Brag Better About Your Art, About You

Peggy Klaus, author of Brag! How to Toot Your Own Horn Without Blowing It, says brag is not a four-letter word: “Remaining quiet about your successes only leads to being underappreciated and overlooked.” Brag better about your art by spending time reviewing your accomplishments.

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