Your photos aren’t reaching as far as they used to on Facebook. A number of marketing experts have recently pointed out that photos are the least likely to reach their audience on Facebook. Even links and plain status updates (sans links/photos) get more organic reach than photos. What is working? Video! On average, videos are […]
11 Artist Videos to Whet Your Appetite Plus 1 Bonus Read
It’s never too early to start promoting your open studio, book launch, event, or exhibition. Creating anticipation means you are building expectation, excitement, and suspense! If you have a major event in the future, don’t wait until a month or two before it begins to tell people about it. Start dripping information about it now.
Create Anticipation By Promoting Your Art Event Early and Often Read
It’s fun to pin! It’s fun to post images of your art to Facebook and get instant likes and comments. But, STOP! Before you post your images anywhere else, they should be on your website or blog. I’m not talking about “in progress” images. Those are fine to go ahead and share on social media.
Delay Your Satisfaction For Social Media Rewards Read
I spent last week with 2100 other Infusionsoft software enthusiasts in Scottsdale, Arizona at Infusioncon 2013. In no particular order, here are some things I learned that I thought might be useful to you. From Jay Baer, author of The Now Revolution and the forthcoming Youtility . . . When marketing onine, we’re no longer competing against just others in our same market.
Valuable Business Lessons From Infusioncon Read
Doesn’t it feel good when other people say nice things about you and your art? It’s easy to pass along this sensation to those you care about. Sharing the stage and shining the spotlight on other people will turn them into fast fans while taking some of the weight off of you to promote your work all of the time. It will also make you feel good!
Share the Stage to Make Fast Fans Read
For years I’ve been tracking monthly numbers in my business. When I slack off on the tracking, my numbers decline. It’s the exact opposite of “Ignorance is bliss.” I believe that tracking numbers tells the Universe that you are committed to your business. And the Universe doesn’t give you more of something until you’re ready to accept more.
Track Your Business Growth Read
Marketing is a combination of everything you do to promote your art. You need to periodically examine the tools and platforms you’re using to promote your art to locate and repair the leaks in your marketing.
Repair the Leaks in Your Marketing Read
You must use all of the weapons in your marketing arsenal to get attention. Don’t trust one marketing method to deliver an important message. You need a combination – a 1, 2, 3 PUNCH!
Don’t Trust Social Media Alone to Deliver Your Important Message Read
Finding it hard to maintain your social media accounts? Here is a list of 5-minute tasks to squeeze into your schedule so you can get in, get off, and then get back to the studio.
5-Minute Social Media Tasks for the Week Read
Unless you’ve been hiding under a virtual rock, you’ve been hearing a lot about Google+ (a.k.a. G+) over the past couple of weeks. You’ve also been seeing more +1 buttons popping up on your favorite sites, like at the bottom of posts here on the Art Biz Blog. The Google +1 button is Google’s answer
Complete your Google Profile Read
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