Your artist story is an opportunity for you to connect with readers, followers, and potential buyers. Your brand revolves around it. Your artist story is your Why. In his TED talk, Simon Sinek famously says, “People don’t buy what you do; people buy why you do it.” This is powerful stuff. Your Why differentiates you from other artists and entrepreneurs.
Supply Your Why In Your Artist Story Read
Most artists I know cringe at the thought of doing an artist talk. This is what they tell me: I’m not a performer! I’m not a public speaker! I don’t want to explain what my art is about! I don’t know what to talk about! I don’t think it will make sense! I don’t have anything to wear! The list of objections goes on and on.
When The Thought Of Talking About Your Art Makes You Cringe Read
If you think you don’t have much to say about your art, you’re not trying hard enough. Good content is everywhere, but it has to incubate. If you have a presentation coming up, start developing your content immediately. Give yourself time to play around with it, to make mistakes, and to tighten up your slides
Pack Your Presentation with Meaningful Content Read
Get a transcript of episode 182 of The Art Biz (Rethinking Mailing Lists for Artists) followed by a 3-page worksheet to evaluate the overall health and usage of the 3 types of artist lists.
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