Supply Your Why In Your Artist Story

Simon Sinek

Your artist story is an opportunity for you to connect with readers, followers, and potential buyers. Your brand revolves around it. Your artist story is your Why. In his TED talk, Simon Sinek famously says, “People don’t buy what you do; people buy why you do it.” This is powerful stuff. Your Why differentiates you from other artists and entrepreneurs.

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When The Thought Of Talking About Your Art Makes You Cringe

Most artists I know cringe at the thought of doing an artist talk. This is what they tell me: I’m not a performer! I’m not a public speaker! I don’t want to explain what my art is about! I don’t know what to talk about! I don’t think it will make sense! I don’t have anything to wear! The list of objections goes on and on.

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Pack your presentation with meaningful content

If you think you don’t have much to say about your art, you’re not trying hard enough. Good content is everywhere, but it has to incubate. If you have a presentation coming up, start developing your content immediately. Give yourself time to play around with it, to make mistakes, and to tighten up your slides and words.

Find last week’s tips for designing your presentation PowerPoint or Keynote slides.


Lisa Kairos, Gear Nest. Acrylic and mixed media, 12 x 24 inches. ©The Artist

Here are some tips for unearthing and refining your presentation content.

THOSE ANNOYING QUESTIONS What questions are people asking you about your art? Every time someone asks you a new question, write it down–even if you don’t yet have the response to it. If they’re thinking it, someone else is

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