4 Reasons Your Website Isn’t Generating Sales

Your website is for generating sales and opportunities – even if you don’t sell directly from your site. You’re using your site as a digital portfolio to sell galleries and other venues on the idea of your art.

There are numerous factors as to why some art sells better online than others. Perhaps the work is more “popular” or more affordable. Or maybe the artists use their lists and social media more effectively.

Without taking those things into account, there are four errors you should correct immediately if you would like more sales and opportunities. Each is a step toward making it easier for people to buy.

1. You make people click multiple times to see the art.

If your website hasn’t been updated in years, you might have an old template that makes people click numerous links to see your art. It’s time for a major overhaul.

Can you imagine walking into a gallery and not knowing what they sell? If you’re sending people to your site to see, appreciate and, perhaps, purchase your art, you’d better show it to them on every page.

That’s right: every page. Your website has acres of virtual real estate that needs your art to make it attractive to visitors. Use it!

You never know where people will land on your site, so see that the art is the main feature.

2. You don’t make it clear what you’re selling.

Would you install your art in a space without a label next to it? No!

Would you want anyone else to install your art without acknowledging you as the maker? Absolutely not! You’d probably get miffed (and rightly so) if someone did.

And, yet, many artists are showing their art online without giving themselves proper credit. A credit line looks like this.

©Your Name, Title of Artwork. Medium (be specific), size (H x W x D inches/cm). Photo credit if necessary.

You can see the above format in use under the featured images on this post. Yours doesn’t have to follow this exact configuration. You can vary the sequence and punctuation as long as the credit line includes each of those elements and as long as you are consistent.

Potential buyers more easily imagine the art in their space and lives when they know specifics. You not only need to be clear about medium and size, but also about matting, framing, and anything else that would be included.

Take photos of the art in situ, or installed in an office or home environment to help people

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Must-Have Info To Get From Your Webmaster

©Natalya Aikens, Daybreak. Mixed Media Collage, 12 x 12 inches. Used with permission.

You have a great relationship with your Web designer and hosting service right now, but you can’t predict what might happen in the future.

I’ve witnessed so many artists stuck because they were abandoned by their webmaster and have no idea how to access their site. Don’t let this happen to you!

You are a savvy artist-entrepreneur, so prepare for the future to make sure you maintain control of your career. In this case, that means overseeing your Internet presence.

Below is a list with all of the information you need from the people who maintain your sites.

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Trends In Website Design

The Art Biz Coach home page from January of 2005 looks dated with the small images, dense text, and out-of-control menu.

Is your website overdue for an overhaul?

It used to be cool to have a white website with a light gray font. It was even cooler if the font required a magnifying glass to read it.

This was the rage, oh, about 12 years ago. Then we realized how hard it is to read tiny pale fonts.

Artists also latched on to black backgrounds for their sites thinking it made the work “pop,” when it actually did the opposite: weighed down and overpowered the art. Black backgrounds with light text, we have discovered, are also notoriously difficult to read.

Things change. Are you adapting?

The Art Biz Coach home page from January of 2005 looks dated with the small images, dense text, and

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9 Artist Resources for Better Performing Websites and Blogs

website makeover for artists

There is so much content on this blog and in my programs that a new visitor can quickly get overwhelmed. I thought it might be helpful if, from time to time, I curated some topics for you. Today’s post brings together a bunch of articles to help with the look and functionality of your website or blog.

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The First Sentence on Your Website

Phil Kendall Painting

In school, you probably learned to write an opening sentence and were told it needed to capture attention. But do you need such a sentence on the home page of your website? Deep Thought: Do you have an “opening sentence” on your website?

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If Your Blog And Website Are Separate

ArtBizCoach navigation menu

If your blog is very separate from your website, you might want to model what I just did on the new ArtBizCoach.com and ArtBizBlog.com sites. It was a last-minute decision, but a big Duh moment. . . . We used the same navigation menu for each site. The only difference is the logo. Otherwise, visitors feel like they’re on the same site. This is a game changer for me. It’s a solution for something that’s been bugging me for years.

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Whip Your Website Into Submission

The Art Biz Coach home page has become too busy and needs a major makeover

Our websites are often the first place that people experience our work. We don’t want to be apologizing for them! And we want to make sure that people have a meaningful experience when they drop in. Below is my timeline for whipping Art Biz Coach back into shape, with suggestions for doing it for your site.

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Coordinating Your Marketing Efforts

Sara Drescher Braswell coordinates her marketing efforts across platforms.

Artists everywhere are throwing their arms up in frustration. Sure, it’s great to have free self-promotion tools on the Internet, but . . . Dang! . . . enough already! Website, blog, newsletter, email, Facebook, Twitter, G+, LinkedIn, YouTube, Pinterest. The list just keeps exploding. How do you keep up with it all? The answer is: You can’t!

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4 Lessons from Naked Marketers

Guest Blogger Leah Markham shares 4 lessons she learned from her encounter with a unique marketing technique she experienced in a London park.

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How to Prioritize Your Online Marketing

Carolin Peters coordinates her website, blog, and Facebook account.

Understanding the mission for various online marketing platforms makes it easier to prioritize your efforts in communicating to your target audience.

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