How to Prioritize Your Online Marketing
Understanding the mission for various online marketing platforms makes it easier to prioritize your efforts in communicating to your target audience.
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websites
Stop Sending People to Your Home Page
When seeking a specific action, be sure to create a landing page to direct people to on your site, which focuses on the product, service or program you wish to promote.
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Artist Websites: Appealing to the Slow Scavenger vs Fast Hunter Shoppers
Many artist websites are design for the “slow scavenger” shoppers who take their time browsing your online store or portfolio. Guest blogger Whitney Zeldow shares 4 tips on how your artist website can meet the needs of the “fast hunter” shoppers who move quickly and are ready to buy right here, right now.
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When I Visit Your Website . . .
Lots of artists ask me my opinions about their websites. I have a chapter about it in my book, I teach Do’s and Don’ts of artists’ websites in my workshops, and I schedule teleseminars on the topic. Here are some basics.
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Artist Website Special–Only Thru October 8
I’m teaming up with Pat Velte of Whitewing Design to help artists enhance their online presence. From now through October 8, you can get a website makeover or a completely new site, but you have to act now. Pat can only take on so many clients!
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How to Launch a New Website or Blog
Launching a website or blog is fairly straightforward. You build the content, publish it, and then tell everyone about it. That’s about it–right? Not quite! I can’t just send an email that says “Hey, I have a new website. Please check it out at http://artbizcoach.com!” There’s no incentive. Nothing to get you to click the
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The Evolution of the Art Biz Coach Website Design
The new Art Biz Coach will be unveiled next week. Now, I want to take you on a tour of where Art Biz Coach has been over the past 8+ years and how it has evolved–design-wise. No details. Just fun pictures.
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11 Fast Website or Blog Fixes
If your website or blog has been under-performing, there’s no need to take drastic measures like creating an entirely new site. Consider these 11 tweaks to give your online presence a boost. 1. Get rid of any splash page. Those are passé, slightly annoying, and you don’t want to count on people clicking through to
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Drive More Traffic to Your Website
You can’t just build a website and wait for people to come. If you want more visitors, take a lesson from all the ways I direct you to ArtBizCoach.com and then adapt these to your situation. Here are fifteen techniques to start the wheels churning. 1. I send out the weekly newsletter that helps you
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Converting In-Person Meetings into Web Visits
It would be an error to give all of your information in a handout or email. I’m encouraging you to create a special FAQs page so that people must visit your site to get the information they want. You don’t want to turn people off. You approach it with a spirit of generosity. You’re helping them out!
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