How to Launch a New Website or Blog

Launching a website or blog is fairly straightforward. You build the content, publish it, and then tell everyone about it. That’s about it–right?

Not quite!

John Wood, Just to Avoid Being Abandoned. Mixed media on paper mounted on panel

©2007 John Wood, Just to Avoid Being Abandoned. Mixed media on paper mounted on panel, 34 x 34 inches.

I can’t just send an email that says “Hey, I have a new website. Please check it out at!” There’s no incentive. Nothing to get you to click the link and visit the site.

I have to entice you or pique your curiosity. I think the new look of the newsletter I sent today is a good first step, but let me see if I can do more.

After more than 3.5 years of a deep red background on Art Biz Coach, I had had enough. Do you know how many images and font colors don’t look good with red? Add blue and yellow and it ends up looking like a kid’s playroom. (See the red background and the many changes in Art Biz Coach throughout the years.)

I want Art Biz Coach to be classy and professional. I want you to feel like you’re walking into a space made for art and artists.

I couldn’t do that with a red background or with my previous logo.

What you’ll find on the new Art Biz Coach is a lot of space and toned-down palette. But I think you’ll see it’s more colorful and more vibrant without the weight of the red background.

Alyson Stanfield, Art Biz Coach header

sneak peek

Matisse said art should be “something like a good armchair in which to rest from physical fatigue.”

I hope Art Biz Coach and Art Biz Blog become comfortable armchairs for you, and that they’re places you want to hang out. I hope you’re proud to be associated with them.

So, please, visit Art Biz Coach and explore what’s available for you. If you find something that doesn’t work, send me an email with the URL of the offending error. I’ll be eternally grateful for your troubles and your understanding of my imperfect website launch.

I am announcing a special gift for newsletter subscribers each month. I post my newsletter article to this blog every week, but only my newsletter subscribers will receive the monthly bonus gift.

Are you subscribed? You can still get this month’s gift, Rock Your Art Career: 23 Actions for Big Progress, by subscribing now.

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